EPLDT launches new cloud platform to support businesses

EPLDT, the information and communications technology unit of PLDT Enterprise, has launched a cloud-based e-commerce solution called “Salesforce Commerce Cloud,” its top official said on Monday.

“Our commitment is to continuously support businesses of all sizes by enabling them with the latest technologies,” Juan Victor I. Hernandez, ePLDT president and chief executive officer, said in an e-mailed statement.

The latest cloud commerce platform allows businesses to use a “one-stop ecommerce solution and free businesses from the demands of managing various digital channels,” Mr. Hernandez, who is also senior vice-president and head for PLDT and Smart Enterprise Business Groups, added.

ePLDT said it supports complete customer journey across Salesforce CRM service functionality and complementary enterprise applications.

“By connecting Salesforce Commerce Cloud with other Salesforce clouds, businesses can power the entire customer lifecycle — from awareness and acquisition, to purchase and fulfillment, to advocacy and retention,” it explained.

Hastings Holdings, Inc., a unit of PLDT Beneficial Trust Fund subsidiary MediaQuest Holdings, Inc., has a stake in BusinessWorld through the Philippine Star Group, which it controls. —