Business World

Binalot pivots to residentia­l ‘Cloud Franchises’


FILIPINO fast food chain Binalot was not spared of the COVID-19 pandemic, seeing its sales decrease to less than half as people stayed home. Most of its current sales are from delivery. So Binalot has decided to pivot to a new business model with the

Binalot home kitchen-based franchise or Binalot Cloud Kitchen for short. One no longer needs to find a space in a commercial area to open a Binalot franchise — it can be opened at home as long as there is a kitchen and a dedicated refrigerat­or and freezer for the Binalot stocks. Binalot will train the franchisee and staff on operations, food handling, marketing, human resources and will even set up their delivery system. For inquiries, e-mail ilovebinal­ot@ or visit

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