Binalot pivots to residential ‘Cloud Franchises’

FILIPINO fast food chain Binalot was not spared of the COVID-19 pandemic, seeing its sales decrease to less than half as people stayed home. Most of its current sales are from delivery. So Binalot has decided to pivot to a new business model with the

Binalot home kitchen-based franchise or Binalot Cloud Kitchen for short. One no longer needs to find a space in a commercial area to open a Binalot franchise — it can be opened at home as long as there is a kitchen and a dedicated refrigerator and freezer for the Binalot stocks. Binalot will train the franchisee and staff on operations, food handling, marketing, human resources and will even set up their delivery system. For inquiries, e-mail ilovebinalot@ gmail.com or visit www.binalot.com.