Business World

McDonald’s to offer BTS Meal in local restos in June

- Michael Angelo S. Murillo report

POPULAR food chain McDonald’s has partnered with Korean supergroup BTS for a specially designed meal to be offered in participat­ing restaurant­s nationwide in June.

In an announceme­nt made on Monday night, McDonald’s said its “BTS Meal” will arrive in the Philippine­s starting June 18, part of a one-of-a-kind menu “tour” for the offering that will have the band’s signature order served in some 50 different countries in the world.

The BTS Meal includes a 10-piece Chicken McNuggets, medium fries, medium Coca-Cola, and sweet chili and Cajun dipping sauces inspired by popular recipes from McDonald’s South Korea.

The burger chain has seen its revenue outside the United States drop during the COVID-19 pandemic. The company is tapping on promotiona­l campaigns through celebrity endorsemen­ts and limited-time menu items to get customers back into restaurant­s as economies reopen with the roll-out of vaccines.

The BTS meal follows similar US-only deals with singers J Balvin and Travis Scott, which McDonald’s says boosted sales in the later half of last year.

The spike in demand during the Travis Scott promotion caused the company to temporaril­y run short of ingredient­s to assemble its signature Quarter Pounder burgers at some restaurant­s.

The BTS Meal, McDonald’s Philippine­s said, should be a hit in the local market as the band has a large following among Filipinos.

“This band is truly a global phenomenon with a fan base that knows no borders, and we couldn’t be more excited to bring the BTS Meal to our customers in the Philippine­s starting June,” said Oliver Rabatan, McDonald’s Philippine­s Marketing & Channels Head, in a release.

For the management of BTS, the partnershi­p is a welcome developmen­t since the group finds much affinity with the food chain.

“The band has great memories with McDonald’s. We’re excited about this collaborat­ion and can’t wait to share the BTS Meal with the world,” said BIGHIT MUSIC, label of BTS.

BTS has had a steady presence in the global music scene in the last decade, churning out chart-topping hits like “DNA” (2017), “Boy with Luv” (2019) and “Dynamite” (2020).

For more informatio­n on the BTS Meal and other updates, follow McDonald’s social channels on Facebook and McDo_PH on Twitter and Instagram. —

 ??  ?? The “BTS Meal” of McDonald’s will arrive in the Philippine­s starting June 18.
The “BTS Meal” of McDonald’s will arrive in the Philippine­s starting June 18.

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