Cable subscribers called to join campaign showcasing local culture

THE PHILIPPINE Cable and Telecommunications Association, Inc. (PCTA) has launched “Mabuhay Ang Lokal,” a campaign aimed to celebrate the stories of local individuals, groups, and cultures. It will do so with video contributions from cable subscribers.

The campaign’s major themes are Lokaltura, Lokalert, and Kwentong Lokal.

Lokaltura will capture the vibrant culture of local communities; Lokalert will highlight programs and initiatives that help communities stay informed; and Kwentong Lokal will focus on different individuals or groups who have special talents and stories to share.

“PCTA and our member operators have always believed that no community must be left behind — even the farthest, most remote ones. Equipped with PCTA’s core competencies, values, and ideas, we have tirelessly worked to come up and run campaigns and initiatives to ensure that every community is served, heard, and celebrated,” Joel Dabao, President of PCTA said in a statement.

To participate, cable TV subscribers must film a oneminute video inspired by the Mabuhay ang Lokal themes. The videos can be e-mailed to secretary@pcta.org.ph, membership@pcta.org.ph or secretariat@pcta.org.ph. Chosen entries will be highlighted and featured in local community channels, and the PCTA Facebook page.

After a year of gathering the content, selected entries will be selected and compiled into The Best of Mabuhay ang Lokal Stories to showcase the most inspiring and engaging pieces of content.

“Mabuhay Ang Lokal” aims to strengthen the presence of PCTA member operators in their respective locales.

“We have and we will continue to play an active, proactive, and productive role in the lives of the communities we serve. Individually, we are local operators whose stories are worth sharing. Collectively, these stories help strengthen our organization’s importance and value to our nation’s narrative and identity most especially in this day and age. Together we will make sure they are known and heard through us,” said Mr. Dabao.

As the umbrella organization of cable television operators in the Philippines, the PCTA member-cable operators serve 75% of the total cable TV subscribers in the Philippines.

For more information, visit www.pcta.org.ph or https://www.facebook.com/pcta.org.ph/?ref=page_internal.—