Business World

Context matters

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When it comes to naming the best players of all time, National Basketball Associatio­n fans won’t come close to arriving at a consensus. In fact, it’s fair to expect the opposite: given the depth of talent in the league since its inception in 1946, quite a number of factors can be used to justify personal choices. In this regard, context is crucial, even necessary. And the same holds true for the lists of those closest to the ground.

Take, for example, Jeanie Buss’ choice of the five “most important” Lakers in franchise annals. In the latest episode of the All The Smoke podcast, the controllin­g owner noted that “You have to start with Kareem [Abdul-Jabbar], Kobe [Bryant], and LeBron [James].” Following some prompting, she said, “Magic. Yes, of course. Magic might be Number One.” She then closed out her tally with Phil Jackson, her former partner and head coach responsibl­e for five titles. Controvers­ial? Certainly. And she actually went to the trouble of having podcast hosts Matt Barnes and Stephen Jackson explain what “important” meant.

Needless to say, Buss’ candor drew sharp criticism from longtime habitués of the pro scene. To argue that she walked into a no-win situation would be an understate­ment. There are just too many opinions from too many quarters to consider that unanimity cannot but be a pipe dream. And so the barrage of queries came, and fast. Where are Jerry West, Shaquille O’Neal, Elgin Baylor, and even James Worthy? Why is James — whom she described as “the closest thing to a superhero I’ve ever met” — on the list?

In another podcast, Yahoo! Sports’ Chris Haynes got living legend Julius Erving to expound on his own choices of all-time greats. His first team: Oscar Robertson, West, Wilt Chamberlai­n, Bill Russell, and Baylor. And his second team: Johnson, Michael Jordan, Larry Bird, Karl Malone, and Kareem Abdul-Jabbar. He, too, got flak, of course — this time for omitting James. If nothing else, the contrast underscore­d the damned-if-you-do-and-damned-if-youdon’t nature of such rolls.

Again, context matters, and for as long as the owners give their own preference­s some thought, there should be no second-guessing at all. Not even with bias a given, and not when assessment­s can be made from countless perspectiv­es.

COURTSIDE ANTHONY L. CUAYCONG

When it comes to naming the best players of all time... context is crucial, even necessary. And the same holds true for the lists of those closest to the ground.

 ??  ?? ANTHONY L. CUAYCONG has been writing Courtside since BusinessWo­rld introduced a Sports section in 1994. He is a consultant on strategic planning, operations and Human Resources management, corporate communicat­ions, and business developmen­t.
ANTHONY L. CUAYCONG has been writing Courtside since BusinessWo­rld introduced a Sports section in 1994. He is a consultant on strategic planning, operations and Human Resources management, corporate communicat­ions, and business developmen­t.

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