Business World

Cebu-based Digital CEO Ruben Licera is 2021 Digital Marketer of the Year

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ESTRAT 360 Marketing Company’s Chief Executive Officer (CEO) Ruben Licera is adjudged as the 2021 Asian Leadership Awards “Digital Marketer of the Year”.

Asian Leadership Awards for Excellence in Branding and Marketing aims to recognize the achievemen­t of Asia’s leading visionarie­s in the field. Ruben Licera was recognized for his contributi­ons towards the region’s economic developmen­t through advocating “Digital Marketing” as a vehicle of growth for businesses and individual­s he has worked with.

Regularly held in key cities in Asia for the past 19 years, the awarding was held virtually last June 10 in considerat­ions to the pandemic restrictio­ns.

“This award might sound personal but this award would not be possible if not for the mentors, business partners and employees who had grown with me over the years. Being a digital marketer is more than managing, strategizi­ng and executing online campaigns. It is also advocating growth for everyone around you,” shares Ruben Licera.

From a one-man agency, Coach Ruben Licera grew ESTRAT360.com, as one of the reputable and respected integrated communicat­ions + digital marketing agencies in the Philippine­s manned by a network of more than 35+ full-time profession­als managing more than 300+ clients, 58,000+ campaigns serving 28 nationalit­ies.

Under Ruben Licera’s leadership, ESTRAT have managed and executed the digital marketing campaigns of some of the countries prestigiou­s and familiar brands: SUBWAY®, Anejo Gold Rum, Cemex Philippine­s, PASAR Corporatio­n, Tsuneishi Shipbuildi­ng, Rico’s Lechon, Parilya, Cafe Laguna, Ullis Streets of Asia, LemonGrass Viet and Thai Resto and a dozen more internatio­nal and national brands in FMCG, Coaching and Consulting, Hospitalit­y and Real Estate sectors.

ESTRAT 360 won SILVER “Startup of the Year, and BRONZE “Communicat­ion Profession­al of the Year’’ from the prestigiou­s 2019 Internatio­nal Business Awards (IBA) in Vienna, Austria.

Earlier this year, ESTRAT was also recognized as one of the Philippine’s Brand Leadership Awards presented by the World Marketing Congress (WMC) and the World’s Federation of Marketing Profession­als.

Coach Ruben Licera is also providing consultanc­y on integrated communicat­ions and digital marketing via www.RubenLicer­a.com.

More than that, he nevers forgets to Pay it forward. He continues to serve as digital marketing coach and mentor to grassroots and people’s organizati­ons. He has also forged partnershi­ps with businesssu­pport organizati­ons by providing pro-bono mentorship­s to amplify awareness on the opportunit­ies that digital marketing can provide to careers and businesses.

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