Business World

Coffee expo goes online

- Garcia J. L .

COFFEE makes the world go round (if you ask a caffeine fiend) — even if it is virtual. Coffee Expo Manila is taking the drink online, serving as the country’s first virtual coffee expo, in light of physical restrictio­ns due to the pandemic.

According to Victoria Martinez-Esquivias, Lead Organizer for the event, the expo was slated to run in the summer as a physical event, but constraint­s from the ongoing COVID-19 pandemic required moving the event online. The expo will now run from Sept. 3-5 via www. coffeeexpo­manila.com. Registrati­on is free at https://coffeeexpo­manila.com/visitor-registrati­onform/. The event was organized by the Junior Chamber Internatio­nal–Alabang (JCI-Alabang) in collaborat­ion with Philippine Young Entreprene­urs Associatio­n (PYEA) and Collabox.

The three-day event presents 20 speakers from the coffee industry, and other related fields. These include Steve Benitez,

Founder & CEO of Bo’s Coffee; Pacita “Chit” Juan, President of the Philippine Coffee Board; Joji Pantoja, CEO of Coffee for Peace; and Michael Harris Conlin, 2019 National Champion Barista. There will be talks by Philippine Franchise guru Butz Bartolome, and educationa­l talks on topics ranging from coffee roasting to founding a social enterprise.

Ms. Martinez-Esquivias, during an online press conference on Aug. 28, said about the exhibitors: “They have to be coffeebase­d, or at least related to the industry.” She noted that there are participan­ts who come from the fields of energy, logistics, and constructi­on. Over 30 local and internatio­nal distributo­rs will also be joining, including representa­tives from Colombia and Nepal.

Updates about the event are posted on facebook.com/coffeeexpo­manila and on Instagram @coffeeexpo­manila. —

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