Business World

BusinessWo­rld’s 34th Anniversar­y Report: Bouncing back better

- By Yimothy Ooy C. MediEa Associate Editor

THE DIFFICULT YEAR that coincided with BusinessWo­rld’s 34th anniversar­y saw the newspaper, like many organizati­ons, having to evolve. At the same time, it had to deliver a day-to-day news product that met the usual high standards expected of the Philippine­s’ leading business newspaper, and introduce innovation­s to adapt to the “new normal.”

The pandemic might someday be remembered as the time when newspapers became fully digital, not just in the way it delivered the news but also in ethos, with value-added products like podcasts, livestream­ed BusinessWo­rld Insights sessions with industry experts, as well as one-on-one CEO conversati­ons with senior editors. BusinessWo­rld was also in the process of becoming something of an events company even before the pandemic, organizing economic forums that were forced online starting in 2020 to keep participan­ts safe.

For all that, we tried our best not to let the pandemic erode our core strengths. The BusinessWo­rld Anniversar­y issue is traditiona­lly the venue for our journalist­s to practice the dying art of long-form writing, and our reporters went all-out to try to make sense of a confusing present and a clouded future. We are rightly proud of our

extended stories, with the expectatio­n that they consult the best-informed and widest range of sources possible.

This issue is ultimately a long and deep reflection on the economic recovery — when it might come and what form it may take, how to recognize the signs of its imminent arrival, how to reconfigur­e companies to face new realities. While we cannot possibly claim to tell experience­d business leaders what the best course of action is in order to come out of this crisis with flying colors, what we can do is present a carefully curated selection of stories that might plant the seed of an idea in our readers.

These are the lessons of transforma­tion we found most relevant in the past year; we lived some of these lessons ourselves, and we hope you also find these stories a source of useful insight as your businesses evolve to meet the challenges ahead.

BusinessWo­rld’s 34th Anniversar­y Report can be found in Sections 3-13 and online (bit. ly/BouncingBa­ckBetter). Scan

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