Evolving,
“Decision makers of varied organizations, big and small, remain a key segment of our readership and audience,” he continued. “I recall a recent conversation with a speaker in one of our webinars who said a top official censured him for what he said. I asked him why speak up only now when he had spoken on TV quite a few times before that webinar. He replied: ‘Because it was BusinessWorld.’”
He added that the current crisis even opened up new opportunities for BusinessWorld’s staff to unearth talents previously unknown.
“The fact that our new channels have been successful in providing information proves that demand is there, and I do not expect us to scale back this effort. In fact, I expect that effort to increase,” he said.
Sharlitte Iza M. Cordero, BusinessWorld Brand Marketing supervisor, pointed out that the paper’s 34-year-long history of journalistic integrity and excellence allows it to provide the most relevant information for its audience.
“Fueled by the right content, audience and medium, the paper — through BusinessWorld Insights — is seen to be our readers’ beacon shedding light on the ambiguity that this pandemic has brought by discussing the most pressing issues with leaders in the public and private sectors across industries,” Ms. Cordero said.
Moving forward, this deep connection with its audience is what BusinessWorld hopes to cultivate as it continues to grow and explore the potential of the digital platform.
“The pressure of the new normal has made us sharpen our vision for BusinesssWorld. We need to constantly reinvent in order to flourish and future-proof our business. We must be mindful and ready to shape our business models according to the new consumer behaviors to survive, thrive, and ensure relevance in the new world. What’s more, whatever path a newspaper was already on — in terms
of transition to digital — is probably now accelerated by four years,” Ms. Sarmiento said.
“Given that physical and virtual will most likely coexist in new ways in a post-pandemic world, we
need to harness the power of the digital networks that connect us even more, while preserving the power of print in providing highquality and credible information, pandemic or not.”