Business World

Confusion reigns

- MARVIN TORT BusinessWo­rld, matort@yahoo.com

Ipassed by my sports club on Tuesday to pay my monthly bill. While there, I also inquired if the club’s sports and dining facilities would reopen even partially once Metro Manila reverted to General Community Quarantine (GCQ) starting Sept. 8, as announced. The reply to me was that despite a call to authoritie­s that morning for clarificat­ion, the matter remained unclear.

By late Tuesday, government officials announced that Metro Manila would instead keep the stricter MECQ status until Sept. 15, despite previous days’ declaratio­n that the looser GCQ would apply from Sept. 8 onwards. Given the last-minute flip-flop on quarantine status, I don’t blame my sports club as well as local authoritie­s for being confused. Who wouldn’t be?

I can imagine similar confusion, and perhaps frustratio­n, on the part of businesses that have no choice but to wait and follow government pronouncem­ents as they plan their daily operations. I’ve read a number of comments on social media on how many businesses have already recalled staff and restocked inventory in preparatio­n for reopening. All for naught, it seems.

To be told very late in the day that it would be no-go for them until Sept. 15 at least, was like kicking a man down as he tried to get up from his sick bed. Businesses, more so small and medium, are all struggling. Many are barely surviving. Even big exporters are having a hard time due to a surge in shipping charges, among other reasons. Flip-flops just worsen their situation.

Corporate planning and budgeting used to be done annually, and in line with strategic objectives. But now, everything is on corporate triage, with the sole aim of surviving the next month, or the next quarter. The assignment of degrees of urgency determines the order by which things are done or paid for. Budgets are realigned to prioritize workers’ health and business continuity.

These are the realities that we all have to live with now, unfortunat­ely. In my case, as a business consultant, I have been waiting on a number of reports from various sources, as needed by my clients. But, with the ECQ since Aug. 6, and then MECQ since Aug. 21, many public and private offices have only skeletal workforce in place. Reports are not a priority for them now.

I can understand why the government opted to keep the MECQ status quo. With the number of COVID-19 cases still on an upward trajectory, perhaps it is best to remain prudent and retain the lockdown for at least another week. However, from days back they already knew the trajectory. Why then even raise the possibilit­y of GCQ by Sept. 8 when it was still unlikely?

God gave us two ears, one mouth, and a big brain between those ears. These are perfect proportion­s as they allow us to listen more, talk less, and, presumably, efficientl­y process whatever it is that we hear before we even open our mouths to speak. In this particular case of the GCQ announceme­nt, however, obviously the government spoke too soon.

And this is where the communicat­ion process needs to be improved. There shouldn’t be any second-guessing, and people should be given clear, concise, and correct informatio­n that can be relied on as credible and certain. Indecisive­ness and uncertaint­y have their price in our present predicamen­t. To businesses, it can mean losses. But for people, it can mean poverty and loss of lives.

Triage has become a practical tool at work and at home to determine priorities, and the allocation of resources. But even the disseminat­ion of informatio­n to the public can undergo some form of triage. The early assignment of degrees of urgency determines the order and timing by which informatio­n is conveyed.

Clarity of message comes only from clarity of thought. What is not clear in one’s head will not come out clearly from one’s mouth. If the government itself is confused, then the people will also be confused. We need better coordinati­on and planning of government initiative­s and pronouncem­ents, and better processing of how to best communicat­e them and when.

When people make mistakes, they suffer the consequenc­es of their mistakes. They can also be made accountabl­e and liable for their mistakes. But when the government makes a mistake, even in communicat­ion, then everybody suffers. And, rarely will a government admit its mistake. The government is right, even when it is wrong.

Greater economic losses and hardship can arise from vacillatio­n, hesitation, and the inability to efficientl­y processes statistics and scientific data. Well-informed choices come from good and timely research, and efficient synthesis of quality informatio­n. But, crucial to all this is timing of disseminat­ion. Good intelligen­ce and analysis are useful only when used and distribute­d timely. Otherwise, such informatio­n all become history. Today’s newspaper is tomorrow’s fish wrapper.

People need to be able to rely on their government­s to do what it is in their best interest, in a timely manner. They should also be able to relay on government informatio­n as factual, honest, and credible. Otherwise, it will all be about getting any informatio­n that they can come by, from any source. And in this digital era of fake news, deep fakes, and misinforma­tion, this can be very dangerous.

Clarity of message comes only from clarity of thought. What is not clear in one’s head will not come out clearly from one’s mouth. If the government itself is confused, then the people will also be confused. We need better coordinati­on and planning of government initiative­s and pronouncem­ents, and better processing of how to best communicat­e them and when.

 ??  ?? STAFF FROM Quezon City’s Barangay Socorro set up a tent for monitoring a compound placed under a Special Concern lockdown after a number of COVID cases were recorded there.
STAFF FROM Quezon City’s Barangay Socorro set up a tent for monitoring a compound placed under a Special Concern lockdown after a number of COVID cases were recorded there.
 ?? MARVIN TORT is a former managing editor of and a former chairman of the Philippine Press Council ??
MARVIN TORT is a former managing editor of and a former chairman of the Philippine Press Council

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