Vans launches Vans World in the Roblox Metaverse

THE GLOBAL platform Roblox and sports brand Vans have announced the launch of Vans World, an interactive virtual skatepark experience created by Vans on Roblox. Vans World will serve as a persistent 3D space where fans can practice their ollies and kickflips with friends, and try on and acquire exclusive Vans gear directly in the experience. This is the brand’s first venture into the metaverse. Fans can use the Vans shoe customizer to create their own unique style, and full skate shop to build their perfect board. Four Vans silhouettes will be available for fans to customize, purchase, and wear in the experience. Vans World was inspired by the brand’s signature locations such as House of Vans, the Vans Off the Wall Skatepark in CA, owned retail shop environments and skate destinations from all over the globe.