Metrobank bags Bronze Stevies for promoting arts
ON Metrobank’s 59th anniversary, the legacy of the late Dr. George S.K. Ty in supporting the local art community continues to live on through the Metrobank Art and Design Excellence (MADE) program of the Metrobank Foundation.
In light of the pandemic, Metrobank, through its Foundation’s MADE program, organized a client-nurturing art event exclusive to its Ultra-High-Net-Worth (UHNW) clientele. The Bank saw the opportunity to engage with its UNHW clients, whose discerning taste and love for the arts can potentially help society at large. Thus, the birth of A Meaningful Private Auction by Metrobank.
With more than 100 attendees, the event brought solidarity among customers, the Bank, and contemporary artists who are former MADE awardees, as they banded together to raise funds for the struggling artists. As a result, 11 out of 13 paintings were sold and about half-a-million-peso cash assistance was raised. The meaningful participation of the Bank’s customers enabled them to help struggling artists augment the medical and financial needs of their families. Moreover, by keeping customers attuned to the Bank’s advocacies, they will have a more in-depth understanding of what the brand stands for.
Notably, A Meaningful Private Auction by Metrobank was recently recognized as a winner of a Bronze Stevie Award in the Corporate & CommunityCustomer Engagement Event category in the 18th Annual International Business Awards, the world’s premier business awards program.
As part of Metrobank’s 59th anniversary celebrations, the MADE program resumes its awarding ceremony this September. Guided by the theme “SPECTRUM: The Art of Possibilities,” the annual recognition program for the visual arts encourages Filipino artists to tap into the expansive realm of creativity and transpose their spectrum of ideas into works that mirror the human experience and reshape the world anew.
MADE’s grand awardees this year include Between Heaven and Earth (acrylic on canvas) by Ariosto Dale Balagtas; Haunting Wall of Chaos (watermedia on Stonehenge paper) by Lymuel A. Bautista; and Bungkag, a wood sculpture by Kathleen Sareena D.C. Dagum (in photo).
Established in 1984, MADE has served as a platform for discovery for the most passionate and persistent creative visionaries in the country. To date, more than 400 visual artists and design professionals have been recognized.
To get updates about the 2021 MADE activities, follow its official social media accounts on Facebook (@ metrobankartanddesign) and Instagram (@metrobankartanddesign).