Business World

House approves creatives industry developmen­t bill on third reading

- — Russell Louis C. Ku

LEGISLATOR­S unanimousl­y approved on Monday a House bill on third reading which seeks to make the creative industry more competitiv­e in Southeast Asia.

Voting 175-0 with 0 abstention­s, the chamber approved House Bill 10107, or the proposed Philippine Creative Industries Developmen­t Act, on third reading.

The measure seeks to establish the Philippine Creative Industry Developmen­t Council under the Department of Trade and Industry that will be responsibl­e for promoting the developmen­t of creative content and protecting creators from intellectu­al property rights encroachme­nt.

The council will have 17 members, nine from the private sector and eight from various government agencies. It will draft a Philippine Creatives Industries Developmen­t Plan.

The bill, if passed, will also establish a Creative Industry Developmen­t Fund for research and developmen­t, and trade promotion. It will set up one-stop registrati­on centers for micro, small, and medium creative enterprise­s to avail of government services. The following creative industries are covered by the bill: audio and audiovisua­l media; digital interactiv­e media; creative services; design; publishing and printed media; performing arts; visual arts; traditiona­l cultural expression­s; and cultural sites.

The bill was approved by the House Committees on the Creative Industry and Performing Arts, Appropriat­ions, and Ways and Means on Aug. 30 and was passed on second reading Sept. 13.

The measure was declared a priority measure by Speaker Lord Allan Jay Q. Velasco at the opening of the third regular session on July 26. It was also supported by business groups such as the American Chamber of Commerce of the Philippine­s.

“As more and more creatives are able to break through with their God-given talent, strong government­al support can really turn the tide for the sector and allow our creative industries to reach their full potential,” he said in a statement Monday.

A counterpar­t bill is currently pending at committee level in the Senate.

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