Business World

Online grocery seen to be a P51-billion market by 2025

- — Keren Concepcion G. Valmonte

THE online grocery market in the Philippine­s is expected to become a P50.6billion market by 2025, according to independen­t London-based analytics and consulting firm GlobalData Plc.

Details of GlobalData’s Philippine­s Grocery Industry Report was sent in an e-mailed press statement by AllDay Marts, Inc. on Monday.

The growth of the online grocery market is expected after online grocery spending grew by 153% in 2020 as consumers shifted to digital transactio­ns amid the implementa­tion of coronaviru­s disease 2019 (COVID-19) restrictio­ns, GlobalData said.

In terms of its compound annual market growth (CAGR), the country’s online grocery market is expected to grow by 32.5% between 2020 to 2025 from its 62.3% CAGR seen in 2015 to 2020.

“The approach of [grocery stores] using their own web or app plus a partnershi­p with marketplac­es helps supermarke­ts reach more customers and fuels the growth online,” GlobalData said.

Meanwhile, it said the mid-premium supermarke­t segment is attracting “a wider spectrum of shoppers” via regular deals and promotion in-store and online.

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