Ford Philippines notches 35% growth in 2021

VEHICLE SALES for Ford Philippines increased by 35% in 2021 as it sold 20,008 units for the year. In a release, the company said that the Ford Ranger was the top-selling Ford vehicle last year — moving a total of 9,184 vehicles. The model proved to be the best-selling 4x4 pickup truck last year with 5,490 vehicles delivered, with the Ranger Raptor cornering a market share of 36% in the 4x4 pickup category.

Ford also further expanded its pickup portfolio last year with the addition of the new Rangers to the lineup — the FX4 Max, and the limited-edition Raptor X, complementing the diverse needs and lifestyles of customers.

“The Ford Ranger drove our strong retail performance last year as we continue to offer a pickup truck that is tough, capable, and versatile. We also strengthened our connection with our customers through ‘Live the Ranger Life,’ which showcased how the Ford Ranger enables their needs, passions, and goals in life,” said Ford Philippines Managing Director Michael Breen.

Meanwhile, the company reported that the Ford Territory repeated as the country’s best-selling small SUV last year — with 6,881 vehicles sold, and a market share of 55%. In 2021, the Territory also reached a couple of sales milestones — getting its 5,000th customer in June and its 8,000th in November.

Also contributing to the overall retail sales were the Ford Everest midsize SUV and Ford EcoSport miniSUV — with 1,772 and 1,500 vehicles sold in 2021, respectively.

In 2021, Ford also expanded its North American vehicle lineup with the launches of the Mustang Shelby GT500, all-new F-150 Lariat, and all-new Explorer. In the Philippines, the Blue Oval’s dealer network grew last year with the opening of Ford Talisay in Cebu. As consumer demand for vehicles has been on the upswing since the waning months of last year, Ford’s fourth-quarter sales grew by nine percent from the previous quarter to 5,301 vehicles. Ford achieved its second-best retail month in December with sales totaling 1,851 vehicles.

“We are optimistic that we will be able sustain the momentum in 2022 as we continue to partner with our dealers, partners, and employees in bringing our segment-leading vehicles to more Filipino customers and enhancing the Ford ownership experience,” concluded Mr. Breen.