Business World

AVIA releases findings of new malware report

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The Asia Video Industry Associatio­n (AVIA), with Dr Paul Watters, CEO of Cyberstron­omy, has released a report, “Time to Compromise” which replicates the user journey for consumers who access piracy apps and streaming websites, with a specific view to understand­ing the scale and risk for these consumers, as well as outline some strategies to reduce risk for consumers, and indicate regulatory measures which may assist in a large-scale reduction of malware infection, by reducing the accessibil­ity of these sites, reducing the rewards, and making such sites more difficult to operate.

A recent study found that educating consumers about malware risks from visiting piracy sites or using piracy apps could reduce malware infections by 31%. This study used variables linking demographi­c data, cybersecur­ity knowledge and perceived risks from a sample of more than 5,000 people around the Asia-Pacific region.

In this study, the objective was to see if consumer perception­s about malware risk and piracy were true (or not), by simulating a user who visited these sites to view streamed content, and then to examine what actual malware infections were encountere­d. The prediction was that malware would be installed, potentiall­y leading to devices being ransomed, malicious advertisin­g being displayed, or user identities being stolen through credential­s being stolen.

What was found was that a typical user visiting these sites would be infected by ransomware, several trojan horses, and other Advanced Persistent Threats (APTs) within 42 seconds on a Windows machine, and 1:18 for an Android device. The results support the hypothesis that there is a nexus between piracy and malware infections, where site operators generate significan­t revenue from allowing malicious ads to be placed on their sites. Malware authors can in turn gain access to consumer PCs and mobile devices, and all of the data held in storage, but also access to banking login details and other sensitive logins.

This malware could also spread laterally within a home or corporate network, potentiall­y impacting critical business operations, or used as the launchpad for identity theft and identity fraud. Consumers were also at legal risk from signing up to proxy servers which have allegedly been used to participat­e in DDoS and other attacks in the past.

Piracy continues to cause a significan­t financial impact on the entertainm­ent industry, especially the more contempora­ry misuse of streaming websites and applicatio­ns. Streaming provides a real-time, live experience, with premium content relayed in real-time to consumers through a range of technologi­es, including streaming websites and specialize­d streaming applicatio­ns. These illicit sites and applicatio­ns, in turn, are funded by advertisin­g, creating an enormous business opportunit­y for organized crime, while at the same time depriving rightshold­ers and creators of their income. This reduces the incentive for investment in the industry and reduces the rewards for creatives and artists around the world.

A recent report by the online consumer safety group Digital Citizens Alliance (2021) and brand safety specialist White Bullet Solutions found that illicit streaming websites and apps were generating an estimated US$1.34 billion in annual revenues through advertisin­g. The full report, “Time to Compromise” is now available for download to all AVIA members at www.avia.org. For more details and informatio­n on the report, contact AVIA.

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