Planet’s future,

Holding governments, businesses, and others accountable and supporting their efforts when done right are among the responsibilities of citizens.

EARTHDAY.ORG recognized the capacity of individuals to lobby for and support businesses that participate in environmental protection through their practices and investments, and to fight against those that do not take part.

Several studies have already shown the number of consumers minding the environmental impact of their purchase. The EY Future Consumer Index last year, as an example, showed that most consumers (64%) intend to pay more attention to the environmental impact of products they consume.

Still, many consumers (78%) are concerned over the pandemic’s impact on their finances. And while 51% do want to purchase more sustainably, high prices discourage 66%.

The study also showed that most consumers (68%) expect companies to be the leaders in driving good social and environmental outcomes.

“As individuals, we have the simple yet effective power to make our voices heard through our choices, our civic actions, and our personal interactions,” said EARTHDAY.ORG. “What each of us does, and how we do it, has a huge ripple effect on our ecosystems, and on the pace of corporate and government action.” This further substantiated why investing in the planet requires a collective action among businesses, governments, and individuals.

“Unlike other historic economic revolutions, this time there are two additional imperatives,” EARTHDAY.ORG’s Ms. Rogers said. “The first is to save ourselves from the climate crisis, and the second is to build new green economies in every country so that everyone can share in the benefits from this green revolution. This will only be done if we invest in our planet’s future together.”