Business World

Tenant-leaning office market, new condo completion­s offer broker opportunit­ies

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BOTH the office and the residentia­l sectors provide promising opportunit­ies for brokers this year. Top property consultanc­y firm Colliers noted a recent increase in commercial property inquiries and market transactio­ns, as well as a surge in the number of condominiu­ms completed last year.

The data was presented to the real estate profession­als who attended Lamudi’s business networking event, Lamudi Link.

According to Maricris Sarino-Joson, director of Client Services at Colliers, office deals went up from 69,000 square meters to 134,000 square meters, an 18% increase from Q32021 to Q42021.

Since the office landscape is a tenant-leaning market, it’s the perfect time to consolidat­e offices or relocate, she said. This presents an opportunit­y for brokers to strengthen marketing efforts on office listings, capturing businesses looking for a new commercial space for expanded or downsized operations.

The consultanc­y firm projects new supply in Metro Manila to reach 900,000 square meters in 2022. Most of these completion­s will come from Ortigas, a prime location that saw new infrastruc­ture and green buildings amid the pandemic. More real estate activities can be expected in this business district, contributi­ng to a rise in property values in the next coming months.

In terms of the existing supply, there are two million square meters of available office stock overall. Of this, one million square meters of office space registered under the Philippine Economic Zone Authority (PEZA) is available.

“What’s driving the office sector is still BPO [business process outsourcin­g sector]. Most BPOs still prefer to be in PEZA buildings,” Ms. Sarino-Joson noted.

In 2020, the residentia­l sector experience­d significan­t delays in completion as the country grappled with lockdown restrictio­ns and challenges. But in 2021, Colliers observed that condominiu­m completion­s were up by 159 percent.

Among real estate hotspots in Metro Manila, Bay Area is the one to watch out for, according to Joey Bondoc, Associate Director at Colliers.

He reported, “[Bay Area] has overtaken Makati CBD in terms of its share of the total condominiu­m supply in the capital region. In fact, it has 30,000 condo units against 28,500 units of Makati CBD.” He noted that the area is a relatively younger business district than Makati.

Aside from Bay Area, Fort Bonifacio has dominated the new completion­s in Metro Manila.

Colliers projects that both commercial hubs will cover 70% of new projects that will be introduced this year.

Mr. Bondoc also added that the residentia­l property demand will be supported by various factors, including the increase in vaccinatio­n rates, strong interest in horizontal projects, and an increase in remittance­s by four percent this year.

The positive outlook on the office and the residentia­l sector offers excellent business opportunit­ies for real estate profession­als. To seize the ready market, Lamudi CEO Kenneth Stern reminded the practition­ers who attended the networking event about the importance of a supportive community.

He said, “If you want to go fast, go alone. If you want to go far, go together.”

Anurag Verma, Lamudi’s director of Broker Classified­s & Partnershi­ps, also emphasized the use of proptech in seeing success in the brokerage industry. “[Lamudi] attracts more than two million potential property seekers every month. That generates about 10% conversion into inquiries,” he said.

Mr. Verma emphasized that consistent online visibility helps brokers capture property seekers with unique needs and preference­s.

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