Mondelēz International unpacks future possibilities with 10th-anniversary celebrations

THIS YEAR, Mondelēz International is being intentional in its commitment, leading change, and doing what’s right for its annual Purpose Day with the theme “Made for Movement.” The month-long celebration was held during the anniversary of the global snacking company’s founding on October 1, mobilizing nearly 31,000 colleagues to activate a key element of the company’s purpose in unison around the world.

“Mondelēz International believes that snacks, when done the right way, can make a movement,” shares Mondelēz Philippines VP & Managing Director Aleli Arcilla, who participated in the activities. “As we celebrate the company turning ten this year, we have decided to focus our annual Purpose Day activities on making bold choices, taking actions, and doing the right thing for our colleagues, community, and of course, our consumers who are at the heart of what we do,” she added.

Mondelēz International celebrated Purpose Day in the Philippines by having five growth-driven activations, with its mission to make the right investments in digital technology and diverse talent, while moving the needle on sustainability. The Purpose Day finale in October was a “PUSO” word-forming activity with Mondelēz Philippines team members, including VP & Managing Director Aleli Arcilla, that answers the question, “What moves you towards the future?”

The activity was the International Coastal Clean-Up Drive with Geocycle and Holcim, held at the Las PinasParanaque Wetland Park as part of the Changemakers campaign, the company’s internal volunteering, charity, and fundraiser program. Seventyeight coastal rangers and volunteers were present, who collected a total of 545.2 kilograms of plastic waste. Big on various sustainability initiatives, Mondelēz International is a key leader in the Extended Producers Responsibility Act of 2022, continuously going the extra mile even prior through its Sustainable Futures program that helped recover more than 243,000 kilograms of plastic waste this year alone.

They also did the Mindful Snacking Mystery Bake-Off, an internal contest challenging colleagues to create something delicious using only the ingredients in a special “mystery box,” incorporating Mondelēz products and a mystery ingredient to make a cake, dessert, or favorite local treat.