Experience winter in Switzerland
SWItzERLAND tourism is back in the Philippines for its annual Southeast Asia Roadshow. this year’s roadshow encourages Filipino travel enthusiasts to visit Switzerland for its “Upgrade Your Winter” campaign.
Recently held at Solaire Resort and Casino, the roadshow, beyond its primary aim to strengthen Switzerland tourism’s strategic partnerships with local travel agencies and tour operators, intends to also connect travel agency executives and representatives with Switzerland tourism’s partners to further promote destinations and attractions in Switzerland, as well as provide them updates on new products that will suit Filipino travel enthusiasts’ palate for holiday adventures, particularly this winter season.
Ivan Breiter, Switzerland tourism director for Southeast Asia, along with Oliver Guggisberg, project manager, and the Southeast Asia Delegates, welcomed guests from the travel agencies and travel media with a two-part event. the whole-day roadshow included a workshop in the morning for travel consultants and tour operators followed by a cocktail reception for travel executives and the media.
Switzerland tourism partners included Gornergrat Bahn—Matterhorn Railway, Bermina Express, Jungfraujoch— top of Europe, Swiss travel System, Rail Europe, Schilthorn Cableway Ltd., titlis Cableways, Hotels and Restaurants, Lucerne-Lake Lucerne Region and zurich tourism.
Ivan Breiter grabbed the opportunity to thank the Filipinos for the 67-percent increase in Filipino tourist arrivals in three years. Switzerland tourism looks forward to boosting this number by continuously intensifying its efforts in connecting Switzerland to the Filipinos and encouraging them to treat themselves to a winter upgrade this season.
Switzerland, a country with 12 Unesco world heritage sites and two Unesco biospheres, picturesque boutique towns, famous landmarks, beautiful landscapes and breathtaking mountains, will surely bring to life every Filipino’s winter wonderland fantasies.
the Swiss travel Pass, an all-in one ticket for travel by train, bus and boat in almost 90 cities, offers free entrance to over 500 museums and 50-percent discount on most mountain railways, allows travelers to make the most of their holidays in Switzerland and experience its diversity.
With its 150 ski resorts, more than 5,500 kilometers of cross-country ski trails, winter walking trails at over 2,800 meters, cozy hideaways and picturesque towns, Switzerland certainly captures every traveler’s heart for thrill and adventure.
the Swiss winter promises an unforgettable experience with families and friends as Switzerland’s Glacier Express from St. Moritz to zermatt unveils the beauty of the unparalleled Alpine regions and frozen lakes.
Since Switzerland is home of the first cable car for tourists and also the world’s first t-bar lift, tourists should not miss these ski lifts in the country.
An exhilarating experience awaits travelers who are up for Husky tours in the Valais Alps, or they can walk with the St. Bernards of the Fondation Barry.
Whether you opt for ski touring, hiking through snowcovered forests or apréski fun, Switzerland is the perfect place to upgrade your winter.