GMA receives YouTube Innovation Grant for ‘Stand for Truth’; more ‘surprises’in radio campaign
ToUTEd as the most internationally awarded broadcast news organization in the country, GMA News and Public Affairs just received an innovation funding grant from the world’s leading online video platform YouTube.
The grant enables GMA News and Public Affairs to mount a major innovation project involving news. The winning proposal—Stand for Truth: Powered by GMA’s Digital Video Lab, a weeknight news program produced by the young, for the young—will contain elements never been used before in traditional GMA newscasts.
The newscast will be headlined by a young set of anchors with reporters from all over the country and will be powered by the GMA digital Video Lab. It will incorporate music, the latest in mobile journalism and new storytelling tools for online publishing. Stand for Truth is set to launch a month before the 2019 elections.
“This is our opportunity to create a prototype of the GMA newsroom of the future,” shares GMA Network’s First Vice President for Public Affairs Nessa Valdellon. “we will be producing Stand for Truth with YouTube’s funding—a newscast for younger viewers which will innovate in its digital executions. we can’t help but be excited.”
Meanwhile, Radio GMA’s nationwide proof of purchase (PoP) promo “RGMA Pera Sorpresa” (bit. ly/2EFPtaf) is back with a new and exciting season with bigger and more prizes to be given away weekly.
For eight weeks that began on November 26, Pera Sorpresa will draw 16 weekly winners which will receive P1,500 from each of the 15 RGMA areas (Manila, Tuguegarao, dagupan, Baguio, Lucena, Naga, Legazpi, Palawan, Cebu, Iloilo, Bacolod, Kalibo, davao, Cagayan de oro and General Santos).
Additionally, there will be 15 bonus prize winners of P10,000 and six more winners of P5,000 which will all be drawn randomly during the eight-week period.
during the grand draw, all nonwinning entries will get a chance to become the lucky winner of P1 million. Five winners from South Luzon, North Luzon, the Visayas, Mindanao and Mega Manila will also get to win P25,000 each. All prizes are tax-free.
The participating sponsors this season are Petron, Bear Brand, Nescafé, Rexona, Carbocistine Solmux, MultiVitamins Minerals Plus Amino Acids Revicon Forte, King Cup Sardines and Nature’s Spring.