Mitch Carson’s weeklong conference prepares speakers and business owners for the global digital arena

A MOTIVATIONAL speaker as well as a trainer who teaches the art of public speaking, mitch Carson will be holding a four-day conference, “Speak in manila” (www.speakinmanila.com), which will prepare professionals and business owners how to present themselves in the international arena. the event will take place from January 15 to 19, 2019, at Discovery Suites manila, ortigas Center, metro manila. it will also highlight how those who want to become thought leaders and influencers can position themselves powerfully in the digital age by leveraging on its many platforms.

the acceleration of globalization, which has lowered previously strong barriers to entry into foreign markets, has also opened opportunities for brands to make their presence felt on other shores. With authenticity now becoming a buzzword and a requirement for companies that do want to make an impact, especially among millennials, the owner or marketer of a brand can no longer hide comfortably behind his advertisements and marketing campaigns, but must take the lead in representing them.

this is where mastery in speaking comes in. Carson says, “Speaking overseas grows a person’s brand and his celebrity status. To be effective internationally, a speaker must know how to be effective on camera, using a microphone, and in presenting before a live audience. He must also be adept in presenting and selling through webinars. mastering social media and launching concise messages through it is also something he must be skilled at personally.”

topics that will be covered in the conference include creating and promoting one’s unique selling proposition; crafting the messages that can sustain that awareness among the target publics; and enhancing one’s presence and communication skills using current digital tools.