Give style some Flex
ELEGANCE and durability. Flexibility and stability. Beauty and resistance. Now you can have it all in a pair of shoes recently launched by global brand Bata—the Bata B-Flex collection. All in Two. Bata extends its family of technologies with the Bata B-Flex: a new generation of seamless shoes based on hightech materials that can be implemented in any type of shoes, from sneakers to high heels. B-Flex shoes are stable yet flexible, comfortable and resistant, with a clean and modern urban design. The B-Flex technology was created in the innovative studio of renowned Alberto del Biondi in Padova, Italy. Marcos Cánovas, global brand manager of Bata, says: “Alberto del Biondi is the leading design and product creation company in the shoe and accessories industry with a long experience in tech development. In cooperation with this studio, we created a revolutionary tech collection that will push Bata in a new direction and reach new consumers.”
Adds Jana Barbati Chadová, head of global marketing at Bata: “The main benefit of B-Flex is how the shoes connect two apparent opposites. Apart from its modern design, the shoes offer controlled flexibility, high performance and comfort. Our aim is to meet the needs of the modern customer by offering consumers sexy and comfortable shoes that can be worn every day and for any occasion.”
The Bata B-Flex collection is available at the Bata stores in SM Megamall, SM City Bacoor, SM Makati, SM Mall of Asia, SM City Marikina, SM City Fairview, Robinson’s Magnolia, SM City Lipa and SM City Bacolod.