BusinessMirror

Bacolod is GrabFood’s 35th city, making it largest PHL platform

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GR ABFOOD, the online delivery arm of super app Grab, has expanded its operations to Bacolod, bringing its number of territorie­s in the Philippine­s to 35 cities, a feat that cements it as the largest food delivery platform in the country.

Edward Joseph de la Vega, who heads GrabFood, said the launch of GrabFood in Bacolod is one of Grab’s ways to celebrate with the city’s annual MassKara Festival. The introducti­on of the food delivery service in the city, he added, democratiz­es access to food that were previously only accessible physically.

“We now take on the challenge of improving access to great food and bringing more livelihood opportunit­ies for the people of Bacolod through GrabFood,” he said.

Among its initial list of merchant-partners are the following restaurant­s: Aida’s, Bar 21, Inaka, L ’Kaisei, L ’Sea, El Ideal, Virgie’s, Rolis, Claras, Merzci Pasalubong, Bong Bongs, Felicia’s, King’s Ice, Apollo, Delicioso, Bascon, Quan, Nena’s Rose, and Cozy Nook.

Major quick-service restaurant­s, such as McDonald’s,

Jollibee, Chowking, Greenwich, Burger King, Red Ribbon and Uncle John’s Chicken by Ministop are also available 24/7 on GrabFood in Bacolod.

“Food delivery is a natural extension of Grab’s transport services. Bringing this service is part of our commitment to transformi­ng Bacolod into a smarter city powered by Grab,” Grab Philippine­s Operations Lead for Western Visayas Joann Yoshida said.

Grab has been operating in Bacolod since 2015, offering taxi and private vehicle services to people in Bacolod.

Aside from introducin­g GrabFood in Bacolod for the MassKara Festival this year, Grab is also hosting various promotions throughout the weeklong celebratio­ns, such us free food, free rides via GrabWheels and free Grab items.

“Grab is and has always been a proud partner of the local government of Bacolod through its support for the city’s major festivals. We will always look for ways to offer a fun and memorable Grab Masskara experience through our services,” Yoshida said. Lorenz S. Marasigan

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