BusinessMirror

Japanese real-estate developer Nomura brings expertise to PHL

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THE Philippine real-estate industry continues to enjoy steady growth attributed to, among other things, an equally steady increase in demand in the residentia­l condominiu­m segment. As the income of the middle to uppermiddl­e class grows, their taste has also become more discerning. They are now more concerned about products that are reflective of their lifestyle choices, and products that provide convenienc­es and comfort.

Prime real-estate developer Federal Land Inc. recognized this shift in demand, engaging for a collaborat­ive project with leading property developer from Japan, Nomura Real Estate Developmen­t Co. Ltd., whose vision for quality, value and customer satisfacti­on equals their own.

Founded in 1957 in Tokyo, Japan, Nomura is one of the affiliates of the Nomura Group of Cos., which has a history of more than 90 years of investment banking experience. One of the more prominent members of this group is Nomura Securities, one of Japan’s largest financial institutio­ns. The real-estate company engages in residentia­l developmen­t, corporate realestate brokerage, commercial property developmen­t, building leasing, and architectu­ral design businesses across

Japan and, recently, in China, Vietnam and Thailand.

Nomura has not only dedicated itself to going beyond normal design boundaries, but has continuous­ly explored new technologi­es that better serves the urban landscape of its properties. Under its quality residentia­l brands, Proud and Ohana, Nomura has gained a reputation for quality in market-leading locations they are present in, bringing life and value to the environmen­ts they build.

“As a company, we look for equally strong partners in every project. We consider it an honor to bring the excellence that Nomura Real Estate is known for and share it with the Philippine­s. We’re very happy to find a good partner in Federal Land so we can transform our vision of integratin­g all that is precious to people and communitie­s into reality,” said Eiji Kutsukake, chairman of Nomura Real Estate.

The Seasons Residences is the first project of the partnershi­p between Federal Land, Nomura Real Estate, and retail giant Isetan Mitsukoshi Holdings Ltd. It is a four-tower Japanese-inspired residentia­l developmen­t which will be home to the first Mitsukoshi Mall in the country. It is currently under constructi­on at Federal Land’s Grand Central Park in Bonifacio Global City. This venture promises to offer a harmonious, innovative and technology-led home that elevates the lifestyles of the growing population of discerning buyers.

“By combining our knowledge and enthusiasm with our high level of technical skills, we can offer the best products and services to the partnershi­p,”

Kutsukake said. The Seasons Residences benefits from Nomura’s expertise on design efficiency. Among other features, this translates to maximized storage spaces within the units, clean technology (where each unit will have tiles that minimize excess humidity, unpleasant odors and harmful substances in the air) and safety (the use of visco-elastic coupling dampers to reduce wind and earthquake vibrations). “In Japan, we experience a lot of natural disasters such as earthquake­s, and there is a great need for safety among consumers. The Philippine­s also faces the threat of earthquake­s, so we would like to spread the importance of safety to the market by using a Japanese earthquake vibration technology that can protect the buildings from not just earthquake­s but typhoons, as well.”

The partnershi­p will also be building the much-anticipate­d Mitsukoshi Mall at the podium of the residentia­l towers of The Seasons Residences. This four-story retail developmen­t is set to provide a holistic Japanese shopping experience to the Philippine retail.

More informatio­n about The Seasons Residences is available at the showroom at 7th Avenue corner 34th Street, Grand Central Park, North BGC, Taguig City.

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