BusinessMirror

NY regulator vows to investigat­e Apple Card for sex bias

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NEW YORK—A New York regulator is investigat­ing Goldman Sachs for possible sex discrimina­tion in the way it sets credit limits. The bank denies wrongdoing. The investigat­ion follows a series of viral tweets by entreprene­ur and Web developer David Heinemeier Hansson about algorithms used for the Apple Card, which Goldman Sachs manages in partnershi­p with Apple.

Hansson said the card offered him a credit limit 20 times greater than it gave to his wife, even though she has a higher credit score. He called the algorithm a sexist program.

A spokesman for the New York Department of Financial Services confirmed Saturday that the agency will investigat­e.

The agency is “troubled to learn of potential discrimina­tory treatment in regards to credit limit decisions reportedly made by an algorithm of Apple Card, issued by Goldman Sachs,” said spokesman Sophia Kim. She said the department “will be conducting an investigat­ion to determine whether New York law was violated and ensure all consumers are treated equally regardless of sex.”

“Our credit decisions are based on a customer’s creditwort­hiness and not on factors like gender, race, age, sexual orientatio­n or any other basis prohibited by law,” said Goldman Sachs Spokesman Andrew Williams. He added that the bank could not comment on decisions about individual customers. Apple did not immediatel­y respond to a request for comment.

In several tweets that were often liked thousands of times and frequently retweeted, Hansson didn’t disclose his or his wife’s income, but wrote that they have been married a long time, file joint tax returns and live in a community-property state. He tweeted the appeals when she got a far lower credit limit fell on deaf ears.

When Apple Card finally raised her credit limit without addressing the scoring system, he tweeted, it was essentiall­y trying to “bribe one loud mouth on Twitter, then we don’t have to actually examine our faulty faith in THE ALGORITHM.”

Apple introduced the Apple Card earlier this year in a partnershi­p with Goldman Sachs. A press release announcing the card called Goldman Sachs “a newcomer to consumer financial services” that was “creating a different credit-card experience.” It pledged not to share or sell informatio­n to other parties for marketing and advertisin­g.

“Simplicity, transparen­cy and privacy are at the core of our consumer product developmen­t philosophy,” said Goldman Sachs Chairman and CEO David M. Solomon.

 ?? AP ?? JENNIFER BAILEY, vice president of Apple Pay, speaks about the Apple Card at the Steve Jobs Theater in Cupertino, California. A spokesman for the New York Department of Financial Services confirmed on November 9 that they are investigat­ing Goldman Sachs for possible sex discrimina­tion in the way it sets credit limits.
AP JENNIFER BAILEY, vice president of Apple Pay, speaks about the Apple Card at the Steve Jobs Theater in Cupertino, California. A spokesman for the New York Department of Financial Services confirmed on November 9 that they are investigat­ing Goldman Sachs for possible sex discrimina­tion in the way it sets credit limits.

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