DIMENSION DATA TRANSFORMS INTO NTT PRO CYCLING TEAM

NTT Pro Cycling, an International Cycling Union (UCI) WorldTour team based in South Africa, unveiled its team for the 2020 season as it rebrands from Team Dimension Data.

The announcement, made at the home of NTT in Tokyo, was accompanied by a jersey reveal and insights into the technology solutions driving rider recruitment and race strategy within the team.

The new kit will grace the WorldTour and the sport’s biggest races throughout 2020. It’s a brand that riders will wear with immense pride, while, at the same time, continuing to showcase the impact that bicycles have in changing lives through NTT Pro Cycling’s work with Qhubeka, which has recently distributed its 100,000th bike.

NTT Pro Cycling for 2020 features nine new riders to supplement the current pool of talent as the team looks to race with a goal of establishing itself among the top 10 teams in the world.

The 2020 lineup includes Carlos Barbero (Spain), Samuele Battistella (Italy), Edvald Boasson Hagen (Norway), Victor Campenaerts (Belgium), Stefan de Bod (South Africa), Nicholas Dlamini (South Africa), Benjamin Dyball (Australia), Enrico Gasparotto (Italy), Amanuel Gebregziabher (Eritrea), Ryan Gibbons (South Africa), Michael Gogl (Austria), Reinardt Janse van Rensburg (South Africa) and Ben King (US).

Also on the team are Roman Kreuziger (Czech Republic), Gino Mäder (Switzerland), Louis Meintjes (South Africa), Giacomo Nizzolo (Italy), Ben O’Connor (AUS), Matteo Sobrero (Italy), Andreas Stokbro (DNK), Dylan Sunderland (Australia), Jay Thomson (South Africa), Rasmus Tiller (Norway), Michael Valgren (Denmark), Max Walscheid (Germany) and Danilo Wyss (Switzerland). Each of the riders was selected with the help of a technology solution that was co-innovated by NTT and NTT Pro Cycling.

The solution leverages advanced data analytics that helps the team to select riders, prepare its race calendar and assign the right riders to the right races. Technology also helps the team monitor the health and wellness of its riders through a mobile application, and businessfocused applications, such as asset tracking, vehicle tracking and monitoring, help the team to function as a well-organized global business.

“Thanks to all of our partners, and in particular our title sponsor NTT Ltd. We strive to be the benchmark within the sport through being a performance-driven, technology-enabled team that is underpinned by our unique purpose-led approach in support of the Qhubeka charity,” Doug Ryder, NTT Pro Cycling team principal, said.

“We’re delighted to be continuing our partnership with Doug and the team under the NTT brand in 2020. As headline sponsor, we help NTT Pro Cycling to leverage technological innovation to realize its ambition of being ranked among the top 10 cycling teams in the world,” Ruth Rowan, NTT Ltd.chief marketing officer, said.