BRAND & BUSINESS: ADSPARK, ADCOLONY AND GLOBE BRING HOME SILVER AT MMA SMARTIES APAC 2019 WITH ‘GOYO: ANG BATANG HENERAL’

Globe’s nationwide digital campaign for the movie Goyo: Ang Batang Heneral leveraged on mobile to engage with and excite Filipino moviegoers. A strategically designed interactive mobile creative loads the video in zero-buffer HD quality, and on the dynamic end card, users were prompted to tilt their mobile phones to scroll through the movie characters across the panoramic interactive end card where they could tap on hot spots to read more on the character’s profiles. Users were then led to GMovies to purchase movie tickets online. The highly interactive and immersive mobile experience enabled the movie Goyo to successfully reach box-office status along with phenomenal results. This proved that the power of mobile serves as an effective platform to reach and raise awareness but more important, engage with the target audience.

The Most engaging Mobile Creative Category awards the best mobile creative on its overall performance in capturing user attention and keeping them engaged through an interactive campaign.

MMA sMARTIes Apac 2019 handed out 53 awards, with winners across the Asia-Pacific region highlighting excellence in mobile advertising.