25 years of Girbaud in PHL

FOR its silver anniversary in the Philippines, innovative French clothing brand Marithé and François Girbaud (www.girbaud.com.ph) is celebrating with a new look and a new A-game.

Inspired by arts, music and fashion, the new sleek, young, and modern vibe of Girbaud will surely appeal not only to the nostalgia of its longtime fans but also to the hip and trendy street style of millennials and GenZ-ers, all the while retaining the denim-centric DNA of the brand. “Girbaud has been in the Philippines for 25 years now and we would like to celebrate this milestone by introducing a new look,” says Obee Ham, business development head for Retail Dynamics Inc., the group behind the Manila revival of Girbaud. “The brand has always been known to be innovative and we made sure that it will be carried over to this exciting new phase.”

Brand updates started rolling out this year in some of its stores in Metro Manila, including SM Megamall, SM City North Edsa and SM City Manila. By 2020, all Girbaud stores in the Philippines will be refreshed with a cool and modern store design. It will also feature upto-date collection every season with very wearable pieces inspired by the streetwear trend that is all the hype now among the younger market.