BusinessMirror

ISUZU TURNS OVER THE 3RD BATCH OF MODERNIZED PUVS TO PASANG MASDA

- Story & Photos by Patrick P. Tulfo

Isuzu Philippine­s Corp. (IPC) continues its streak as it turned over 30 brand-new modernized public-utility vehicles (PuVs) to the Pangkalaha­tang sanggunian Manila and suburbs Drivers Associatio­n or Pasang Masda, among the country’s biggest transport groups, during the formal ceremony held on January 22, 2020, in Meycauayan, Bulacan.

The turnover was the third batch of modern PUVs Pasang Masda acquired from the Japanese truck manufactur­er (The first batch of 15 units were turned over in October 29, 2018, the second batch of 15 units on November 7, 2019).

The well-attended event was graced by Transporta­tion (DOTr) Secretary Arthur Tugade together with Undersecre­tary Mark de Leon, Land Transporta­tion Franchisin­g and Regulatory Board (LTFRB) Chairman Martin Delgra, Meycauayan City Mayor Ruth Villarica, IPC top executives led by its President Hajime Koso and Joseph Bautista, representa­tives from Inteco Quezon Avenue and body builder partner Almazora, representa­tives from Coolaire and officers of Pasang Masda led by its President Obet Martin.

In his speech, Koso said, “As the No. 1 local one-stop shop for trucks in the Philippine­s, Isuzu is proud to offer its end-to-end services from delivering the vehicle units to giving our clients outstandin­g aftersales services.”

The Isuzu PUVs will not only benefit the commuters but also the drivers and operators, as well as it also increases the quality of their livelihood. Isuzu modern PUVs are very versatile, allowing for customizat­ion that any PUV operations may require.

The 30 units will ply the busy route between the growing cities of Malolos and Meycauayan in Bulacan province.

During the turnover ceremony, IPC also showcased its newest addition to its PUV lineup, the Isuzu Traviz Lightweigh­t truck with Utility Van for the Class 1 category of the PUV modernizat­ion program of the DOTr Omnibus Franchise Guidelines. The Class 1 Isuzu PUV is suitable for crowded inner-city road, and Isuzu Traviz Class 1 PUV is a good alternativ­e to have a modernized jeepney for transport cooperativ­es.

The modernized PUVs, assembled using the Isuzu QKR77 platform, and the rear body designed and manufactur­ed by Almazora Motors Corp., are air-conditione­d Class 2 PUVs assembled in the Philippine­s and is equipped with Euro IV-compliant 4JH1-TC diesel engine that delivers excellent fuel economy. The air-conditioni­ng system developed and provided by Coolaire Consolidat­ed Inc. boasts ducted airflow and a highcoolin­g capacity to keep commuters comfortabl­e regardless of outdoor temperatur­e.

The body of the Isuzu PUV is compliant with Philippine National Standards (PNS 2126:2017), with the passenger cabin providing more space for passengers to move easily inside. The passenger door is safely situated on the right-hand side, facing the sidewalk. Other design features of the body include panoramic windows and windshield­s, full-body insulation with GeneQ shield, automatic door closer, high-grade air conditione­rs with equal cooling distributi­on, and provisions for persons with disabiliti­es.

Completing the modernized look and features of the new PUVs are the LED electronic signages for vehicle route informatio­n, fire extinguish­ers, CCTV, dashcam and back-up cameras, and the automatic fare collection provided by Euodoo Technologi­es Inc. These accessorie­s are geared for passengers’ safety, entertainm­ent, added convenienc­e in fare collection and in compliance with LTFRB and DOTr regulation­s.

Meanwhile, Tugade in his speech praised Pasang Masda for complying with the government’s PUV Modernizat­ion Program and extolled other transport groups to do the same. He also asked Koso to lower the price of the recently introduced Isuzu Traviz Class 1 PUV to less than a million to make it more affordable to operators. This pronouncem­ent was met with a thunderous applause by all those who attended.

Koso, when asked later in an interview if the request was possible, said “we will see” with his trademark smile.

For more informatio­n, log on to www.isuzuphil.com.

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 ??  ?? IPC President Hajime Koso poses in front of their latest offering, the Isuzu Traviz Class 1 PUV.
IPC President Hajime Koso poses in front of their latest offering, the Isuzu Traviz Class 1 PUV.
 ??  ?? THe traditiona­l turnover of key with dOTr secretary Arthur Tugade (center), IPC President Hajime Koso (sixth from left), Meycauayan Mayor Ruth Villarica (fourth from left), LTFRB Chairman Martin delgra (seventh from left) and Pasang Masda President Obet Martin
THe traditiona­l turnover of key with dOTr secretary Arthur Tugade (center), IPC President Hajime Koso (sixth from left), Meycauayan Mayor Ruth Villarica (fourth from left), LTFRB Chairman Martin delgra (seventh from left) and Pasang Masda President Obet Martin
 ??  ?? InsIde the Isuzu Traviz Class 1 PUV with Isuzu President Hajime Koso, Joseph Bautista, Robert Carlos and Conrad Almazora of Almazora Body Builders.
InsIde the Isuzu Traviz Class 1 PUV with Isuzu President Hajime Koso, Joseph Bautista, Robert Carlos and Conrad Almazora of Almazora Body Builders.

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