GMA RECLAIMS NO. 1 SPOT IN NATIONWIDE RATINGS, OPENS 2020 WITH STRONGER VIEWERSHIP

GMA Network’s 70th anniversary celebration begins on a high note as it clinched the top spot in the nationwide television ratings competition anew.

Latest data from Nielsen TV Audience Measurement show that for January 2020 (with January 26 to 31 based on overnight data), GMA reigned supreme with an average total day people audience share of 34.7 percent in the National Urban Television Audience Measurement (Nutam), outscoring ABS-CBN’s 31.7 percent.

The network’s Nutam victory was a result of its impressive performance across all day parts. Providing a head start in the morning block, GMA recorded 28.8 percent people audience share versus competition’s 27.4 percent. GMA’s strong afternoon block brought in the biggest lead with 37.7 percent against ABS-CBN’s 31.4 percent.

Continuing well into the evening block, which includes the hotly contested prime-time block, the network posted 34.8 percent while its rival got 33.6 percent.

GMA, likewise, ruled in all time blocks with wider margins in both Urban Luzon and Mega Manila, which respectively account for 72 percent and 57 percent of all urban viewers in the country. GMA registered an average of 36.7 percent total day people audience share in Urban Luzon, beating ABSCBN’s 29.1 percent. With official data from January 1 to 25, the network kept its winning streak in Mega Manila with 37.1 percent, which was way ahead of ABS-CBN’s 27 percent.

Similarly, more GMA shows made it to Nutam’s list of top programs for January. Kapuso Mo, Jessica Soho (KMJS), which was the undisputed No. 1 show in 2019, still remained in the top spot. GMA also took the lion’s share in the Urban Luzon and Mega Manila top programs lists where it respectively grabbed 19 and 20 spots out of the overall top 30. Aside from KMJS, the network’s ratings drivers for January were Magpakailanman, 24 Oras, Pepito Manaloto, Daig Kayo ng Lola Ko, Daddy’s Gurl, The Gift, Beautiful Justice, Amazing Earth, One of the Baes, Prima Donnas, Eat Bulaga, Kapuso Movie Night, 24 Oras Weekend, Magkaagaw, Wowowin, Bubble Gang, Madrasta, Tadhana and Imbestigador.

Nielsen TV Audience Measurement’s client pool covers a total of 37 clients/subscribers consisting of local TV networks, regional clients, blocktimers, advertisers and agencies.