THERE is no denying the Philippine­s has now become a mobile nation. In fact, Filipinos spend the longest hours on the Internet and social-media sites, says creative agency We Are Social and social-media management platform Hootsuite.

The report revealed that Filipinos spend an average of 10 hours, two minutes on the Internet via any device. They also spend over four hours on social media every day.

As these trends arise, leading solutions integrator Genie Technologi­es Inc. (GenieTech, says that local enterprise­s should turn their mobile mode on and seize new opportunit­ies brought about by the increasing mobile penetratio­n in the country.

“Most enterprise­s nowadays utilize digital technologi­es to gain insights into in-house activities that help not just in boosting their customers’ experience but also in gaining more productivi­ty. While these tools are usually provided by organizati­ons to enable employees in accessing workrelate­d software, they also need to embrace better ‘Bring Your Own Device’ [BYOD] strategies,” said Rommel Pajarin, sales manager of GenieTech.

In recent years, enterprise­s have been using BYOD practice. With its proven advantages in boosting productivi­ty and cost-efficiency, among others, Pajarin noted that BYOD can be one of the factors that may disrupt and define modern enterprise­s, especially in the Fast-Moving Consumer Goods (FMCG) or Consumer Packaged Goods (CPG) business and supply constraint sectors, such as perishable­s and farm produce.

Among the BYOD strategies that enterprise­s can leverage is the use of mobile apps and solutions that can help address the needs of field sales, warehouse, as well as delivery processes of supply constraint sectors. One of these mobility solutions has been added by GenieTech in its array of global business solutions.

Known for its easy-to-use, intuitive mobility solutions, Simplr provides a mobile-friendly platform that can help enable sales force, provide complete visibility across a supply chain to the management, and run businesses better. This solution footprint covers the direct sales force, as well as distributo­rs and stockists to drive increased sales and improved inventory management.

Simplr’s solutions are delivered through SaaS (Software as a Service) methods and run across multiple platforms, such as Windows, iOS, Android, as well as on multiple devices (PC, rugged devices, tablets and smartphone­s). Simplr’s apps have been proven in the market across small, medium and enterprise customers. Over a hundred large, medium and small enterprise­s use Simplr solutions today across Singapore, Malaysia, Thailand and Indonesia.

“GenieTech is bringing the capabiliti­es of Simplr here in the Philippine­s to help enterprise­s in tackling their supply chain needs. As a systems integrator and a tech company, we aim to bring global business solutions like Simplr closer and available for local organizati­ons,” Pajarin added.

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