SUPPLY CHAIN SIMPLIFIED: IS IT TIME TO TURN THE ‘MOBILE MODE’ ON?

THERE is no denying the Philippines has now become a mobile nation. In fact, Filipinos spend the longest hours on the Internet and social-media sites, says creative agency We Are Social and social-media management platform Hootsuite.

The report revealed that Filipinos spend an average of 10 hours, two minutes on the Internet via any device. They also spend over four hours on social media every day.

As these trends arise, leading solutions integrator Genie Technologies Inc. (GenieTech, www.gti.com.ph) says that local enterprises should turn their mobile mode on and seize new opportunities brought about by the increasing mobile penetration in the country.

“Most enterprises nowadays utilize digital technologies to gain insights into in-house activities that help not just in boosting their customers’ experience but also in gaining more productivity. While these tools are usually provided by organizations to enable employees in accessing workrelated software, they also need to embrace better ‘Bring Your Own Device’ [BYOD] strategies,” said Rommel Pajarin, sales manager of GenieTech.

In recent years, enterprises have been using BYOD practice. With its proven advantages in boosting productivity and cost-efficiency, among others, Pajarin noted that BYOD can be one of the factors that may disrupt and define modern enterprises, especially in the Fast-Moving Consumer Goods (FMCG) or Consumer Packaged Goods (CPG) business and supply constraint sectors, such as perishables and farm produce.

Among the BYOD strategies that enterprises can leverage is the use of mobile apps and solutions that can help address the needs of field sales, warehouse, as well as delivery processes of supply constraint sectors. One of these mobility solutions has been added by GenieTech in its array of global business solutions.

Known for its easy-to-use, intuitive mobility solutions, Simplr provides a mobile-friendly platform that can help enable sales force, provide complete visibility across a supply chain to the management, and run businesses better. This solution footprint covers the direct sales force, as well as distributors and stockists to drive increased sales and improved inventory management.

Simplr’s solutions are delivered through SaaS (Software as a Service) methods and run across multiple platforms, such as Windows, iOS, Android, as well as on multiple devices (PC, rugged devices, tablets and smartphones). Simplr’s apps have been proven in the market across small, medium and enterprise customers. Over a hundred large, medium and small enterprises use Simplr solutions today across Singapore, Malaysia, Thailand and Indonesia.

“GenieTech is bringing the capabilities of Simplr here in the Philippines to help enterprises in tackling their supply chain needs. As a systems integrator and a tech company, we aim to bring global business solutions like Simplr closer and available for local organizations,” Pajarin added.