Lenovo reaches out to Cebuano gamers
IT’S shaping up to be an exciting year for gamers in the Queen City of the South as Lenovo (www.lenovo. com), the world’s leading PC maker, opens its Legion concept store in SM City Cebu.
Legion is Lenovo’s dedicated gaming brand which offers a wide range of products designed to provide a complete and immersive experience. Launched in 2017, the Legion line has established a significant foothold in the Philippines and was even recognized by global market research company GFK as one of the fastest-growing PC gaming brands.
Legion Store SM Cebu is located at the mall’s Cyberzone area and showcases Lenovo’s top-of-theline gaming devices, such as monitors, towers, laptops and peripherals and accessories.
Mallgoers can come visit to try out Legion devices and see how they handle the latest PC games. According to Lenovo, they will be organizing monthly gaming tournaments in the store.
Legion Store SM Cebu is the first exclusive Legion concept store in Visayas and second in the Philippines after Legion Store SM City North Edsa. This expansion is part of Lenovo’s thrust to make its products even more accessible to the gaming community outside Metro Manila.
“Putting up a Legion store in one of the Philippines’s major cities is a significant stride for Lenovo. We work very hard in developing the bestperforming devices and part of the goal is to make these products accessible. You can expect to see more Lenovo and Legion stores across the market and more of our presence in local events. In fact, we have something special for our gamers based in the north shortly so stay tuned,” said Michael Ngan, general manager of Lenovo Philippines.
Ngan led the grand opening of Legion Store SM Cebu held last January 31. As part of the opening celebration, Lenovo hosted gaming tournaments which saw players battle it out on Tekken 7, Mortal Kombat X and Left 4 Dead 2. Winners of the tournaments were given exclusive Lenovo and Legion merchandise and accessories.