BusinessMirror

Lenovo reaches out to Cebuano gamers

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IT’S shaping up to be an exciting year for gamers in the Queen City of the South as Lenovo (www.lenovo. com), the world’s leading PC maker, opens its Legion concept store in SM City Cebu.

Legion is Lenovo’s dedicated gaming brand which offers a wide range of products designed to provide a complete and immersive experience. Launched in 2017, the Legion line has establishe­d a significan­t foothold in the Philippine­s and was even recognized by global market research company GFK as one of the fastest-growing PC gaming brands.

Legion Store SM Cebu is located at the mall’s Cyberzone area and showcases Lenovo’s top-of-theline gaming devices, such as monitors, towers, laptops and peripheral­s and accessorie­s.

Mallgoers can come visit to try out Legion devices and see how they handle the latest PC games. According to Lenovo, they will be organizing monthly gaming tournament­s in the store.

Legion Store SM Cebu is the first exclusive Legion concept store in Visayas and second in the Philippine­s after Legion Store SM City North Edsa. This expansion is part of Lenovo’s thrust to make its products even more accessible to the gaming community outside Metro Manila.

“Putting up a Legion store in one of the Philippine­s’s major cities is a significan­t stride for Lenovo. We work very hard in developing the bestperfor­ming devices and part of the goal is to make these products accessible. You can expect to see more Lenovo and Legion stores across the market and more of our presence in local events. In fact, we have something special for our gamers based in the north shortly so stay tuned,” said Michael Ngan, general manager of Lenovo Philippine­s.

Ngan led the grand opening of Legion Store SM Cebu held last January 31. As part of the opening celebratio­n, Lenovo hosted gaming tournament­s which saw players battle it out on Tekken 7, Mortal Kombat X and Left 4 Dead 2. Winners of the tournament­s were given exclusive Lenovo and Legion merchandis­e and accessorie­s.

 ??  ?? THE newly opened Lenovo Legion Concept Store located at Cyberzone SM City Cebu.
THE newly opened Lenovo Legion Concept Store located at Cyberzone SM City Cebu.

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