It’s a victory for shoppers as supermarke­t chain launches SALLY

- DINNA CHAN VASQUEZ @dinnachanv­asquez

THESE days, people of all ages have one thing in common—they are very busy and they have no time. Thus, many convenient ondemand services have been created to fill this niche in the market. One of the things people have difficulty in finding time for is getting groceries. It’s understand­able. They need to go through traffic to get to the store. Once there, they would have to walk around the aisles to get the stuff they need. After that, they would have to line up at the cashier to pay for their purchases.

Puregold Price Club Inc., which operates a chain of supermarke­ts in the Philippine­s, recently launched the Puregold Mobile app, which aims to be the “Shopping Ally,” or SALLY, of shoppers and consumers.

SALLY is a shopping app that offers cart-less grocery shopping. Shoppers can simply scan the bar code of the items to be purchased. Consumers can scan bar codes of items they have at home. Once they have done this, they will receive a confirmati­on summarizin­g the purchases.

Another feature of the app, which was developed for Puregold by Globe Telecom, is the reordering of products from the Order History. This is recommende­d for all negosyante­s or SMEs (small-tomedium enterprise) who need to restock or replenish. Through the ASK SALLY in-app chat, users can receive real-time responses about their order status and other pertinent questions.

Puregold President Vincent Co and Globe President and CEO Ernest Cu jointly launched SALLY, a mashup of Shopping Ally, with Puregold trade partners and members of the media at the Globe Tower recently.

“What we’re doing is to make sure that Puregold does not get left behind. We want to make sure this progresses to even more things,” said Cu.

SALLY was designed by Puregold and Globe Telecom to adapt to consumer’s evolving needs and to keep pace with the technology in offering a better way to shop.

“SALLY is a virtual assistant inside the app. It means Shopping Ally or even shopping alalay. You can chat with SALLY in English and Tagalog,” said Jenny Jacintos, Puregold senior manager for merchandis­ing and marketing.

Shoppers can choose to pay cash at the store or input their credit/debit card details. Payment via GCash is also accepted. Members of Puregold Tindahan ni Aling Puring and PERKS can link their card details to the app to view their points.

Puregold Mobile, which is initially available in 10 stores, targets a broad market that includes young moms, young profession­als and SMEs who are looking for ways to do their groceries in a more efficient manner.

The minimum order requiremen­t is P1,000. There is no limit to the amount of groceries you can order.

Puregold Mobile is available for download from Google Play or App Store. ■

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 ??  ?? PUREGOLD President Vincent Co and Globe President and CEO Ernest Cu jointly launch SALLY
PUREGOLD President Vincent Co and Globe President and CEO Ernest Cu jointly launch SALLY
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