BusinessMirror

Mega Global Corp. gears up for hike in food demand due to PHL recovery

- By Elijah Felice E. Rosales @alyasjah

One of the country’s leading sardines brands has invested P500 million for expansion projects this year and next year, as it looks to augment its fishing and canning capacities in anticipati­on of higher demand for its offerings.

In a virtual news briefing on Thursday, Mega Global Corp. COO Michelle Chan said the firm has injected P500 million for increasing production output in the time of the Covid-19 pandemic. She said Mega is eyeing to improve its fishing and canning capacities both by 20 percent this year to fill in the growing demand for its products.

As a producer of basic goods, Mega is one of the few firms benefittin­g from the health crisis, as requiremen­t for canned items that are included in relief bags are high at the moment.

“We are allocating at least P500 million for expansion this year and next year. I think it’s around 20 percent increase for our canning capacity, as well as for fishing,” Chan said.

Aside from bolstering production output, Mega is considerin­g to acquire fast-moving consumer goods (FMCG) brands, according to President and CEO William Tiu Lim.

“We are on the lookout for broadening our horizons through acquisitio­ns and mergers by taking in FMCG products where we have a networking from north to south. That’s one of the plans we are looking at in the near future,” he said.

“The growth is there, but we are looking at other prospects, especially in the FMCG sector, as this business move [acquisitio­n] has yet to be explored before thoroughly.”

However, the firm, which is celebratin­g 45th anniversar­y this year, is taking its expansion plans slowly but surely, particular­ly at a time when business uncertaint­y is at its highest. Lim, for one, said increasing the capacity on one sector—say, fishing—would require the firm to increase the capacity as well for canning, logistics, distributi­on and marketing.

Everything entails a cost, and costs are becoming difficult to overcome lately, Lim admitted.

“The production site is suffering because a lot of our manpower cannot go to work [due to the restrictio­ns on public transport]. As much as fishing is hitting its targets, production is having a little bit of problems,” the Mega chief said.

“When we expand by that much, we have to change a lot of things like logistics. However, we have to invest in this time as well. It is like preparing yourself to grow again once the economy recovers and picks up.”

As part of taking expansion slow and steady, Mega is shunning the option of filing for an initial public offering this year to secure the firm’s continuous growth. However, if opportunit­y shows up in the next five years, Lim said Mega might just go public.

Mega Global Corp. is one of the country’s leading manufactur­ers and distributo­rs of canned goods behind the brands Mega Sardines, Mega Tuna and Mega Prime Canned Vegetables.

 ?? Photo from www. megalobal.com.ph ??
Photo from www. megalobal.com.ph

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