BusinessMirror

DA helps farmers sell goods directly to Filipino soldiers

- By Jasper Emmanuel Y. Arcalas @jearcalas

THE Department of Agricultur­e (DA) has expanded its f lagship Kadiwa ni Ani at Kita distributi­on program to the Armed Forces of the Philippine­s (AFP) headquarte­rs in keeping with its goal of linking Filipino farmers to more markets.

The DA in partnershi­p with the AFP launched the Kadiwa at the Soldiers’ Mall in Camp General Emilio Aguinaldo last July 11.

The direct marketing joint project would be replicated in all AFP camps nationwide to provide farmers with available markets while offering cheaper food to the armed forces community, according to the DA.

“The DA’S Kadiwa Program, which started in August 2019, establishe­s the link between production and the market and ensures that the producers get the right price for their produce, while the consuming public also gets a fair and affordable price. It’s a win-win arrangemen­t,” Agricultur­e Secretary William D. Dar said in a statement.

The DA said the Kadiwa at AFP market would be held twice a month, coinciding with the armed forces’ payday. This, the DA added, would also ensure that the armed forces community would have easy and affordable access to nutritious food.

“The opening of the Kadiwa project is timely and indeed pertinent to one of the most urgent needs of our citizens,” AFP Deputy Chief of Staff Lt. Gen. Antonio Ramon Lim said.

“It does not only amplify the capabiliti­es of our troops in maintainin­g a sustainabl­e source of fresh food inside Camp Aguinaldo, but more importantl­y our farmer producers whose livelihood­s have been immensely affected as a result of the community quarantine measures implemente­d in the past few months.”

Earlier this year, the DA and the AFP forged a collaborat­ion for the department’s urban agricultur­e program, wherein soldiers in Camp Aguinaldo received planting starter kits to boost food production in Metro Manila.

The DA said the Kadiwa at AFP is the latest iteration of its banner market linkage program, following earlier modalities such as Kadiwa on wheels, direct retail, e-kadiwa and Farmers’ Produce.

“As of today, Kadiwa has a total sale of P6 billion. So talagang nakikinaba­ng ang farmers at nakikinaba­ng din ang ating consuming public [both the the farms and the consumic benefited from the program],” Dar said.

“We hope that as we fight this pandemic forward, we will continue to produce enough food for the country and see to it that these food supplies reach the consuming public.”

 ?? AFP PUBLIC AFFAIRS OFFICE/PHILIPPINE NEWS AGENCY ?? AGRICULTUR­E Secretary William D. Dar (second from left) and Armed Forces of the Philippine­s Deputy Chief of Staff Lt. Gen. Antonio Ramon Lim (wearing black beret) inspect vegetables and other agricultur­al products sold at the Kadiwa retail store in Camp Aguinaldo, Quezon City, on Saturday, July 11.
AFP PUBLIC AFFAIRS OFFICE/PHILIPPINE NEWS AGENCY AGRICULTUR­E Secretary William D. Dar (second from left) and Armed Forces of the Philippine­s Deputy Chief of Staff Lt. Gen. Antonio Ramon Lim (wearing black beret) inspect vegetables and other agricultur­al products sold at the Kadiwa retail store in Camp Aguinaldo, Quezon City, on Saturday, July 11.

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