Milo goes digital in teaching kids sports during pandemic
GOING by the new normal, Milo is bringing sports straight to the living room. Following the outbreak of the Covid-19 pandemic, Milo decided to transfer sports programs into digital platforms to ensure kids can still get into sports even while at home.
The Milo Homecourt project was launched last week with the purpose of nourishing a kid’s journey to success with nutritious energy and inspiration to grow sports.
“Dahil sa sitwasyon ngayon, yung mga kabataan ay talagang kailangan na mag-stay home. Pero hindi ibig sabihin na porke’t naka-stay home ka ay hindi ka puwedeng maging active.”
“Because of the situation, the youth are locked down at home. But that doesn’t mean that while at home, you can’t become physically active,” Lester P. Castillo, assistant vice president of Nestlé Philippines-milo told Tuesday’s Philippine Sportswriters Association (PSA) Forum webcast edition.
“Moms and dads are seeking imaginative ways to keep their kids active and moving, and sports is the perfect outlet to promote not just a healthy lifestyle, but also instill valuable life lessons that their kids grow into well-rounded individuals,” he added.
Philippine 30th Southeast Asian Games karatedo gold medal winner Jamie Lim and Richard Lim, head of the Association for the Advancement of Karatedo, also joined the session presented by San Miguel Beer, Go For
Gold, Amelie Hotel Manila, Braska Restaurant and the Philippine Amusement and Gaming Corp. and powered by Smart with Upstream Media as webcast partner.
Karate is one of nine sports offered by the program along with arnis, badminton, basketball, football, gymnastics, volleyball, taekwondo and tennis.
“It’s a very good project, it has never been done before. And you wouldn’t automatically think that sports like karate can be taught online—and we did something about it,” said 22-year-old Lim, daughter of basketball legend Samboy Lim. “I’m proud that several sports are doing online training.”
All online courses are developed and facilitated by Milo’s expert coaches and mentors from its trusted partners such as the Philippine Taekwondo Association and the AAK to ensure kids and other enrollees receive the best training.
Beginning with karate and taekwondo, the live online classes will debut in August and parents are advised to enroll their children early because slots are limited.
To make routine sessions more engaging, Milo will also offer a live training session through the Milo Team Play Live. The program is a live exclusive physical activity class where kids can interact with renowned fitness Coach Jim Saret, and Milo ambassadors Lim and Alyssa Valdez on the Milo Facebook page.