SIF super app opens platform for businesses, offers opportunit­ies to rebound from the crisis


SIF, the country’s first super app services and curated products aggregator, opens its platform to create revenue opportunit­ies for displaced Filipino workers and entreprene­urs in light of the COVID-19 pandemic.

With over 40% of the country’s adults without jobs, a significan­t increase of 17% brought about by the virus that slowed the economy locally, the threat to financial survival is real. As millions of businesses in the food, service and consumer sector anticipate a more glum third quarter, revenue generation both on a personal and business level has become alarming. After the quarantine showed strain on the economy and resulted in both employees and business owners transition­ing from workplace to home enterprise­s, the COVID-19 crisis has also accelerate­d the automation and digitizati­on of most businesses and service providers. While there are a number of good case studies, many are left in the dark without the resources or skills to transition their businesses to successful­ly weather the pandemic.

It is in this perspectiv­e that the team of SIF devised a plan to provide these start-ups, new freelancer­s and even establishe­d consultant­s access to the SIF platform that would offer strong community access to consumers who already preferred to stay home. It also saw the benefit it could lend these entreprene­urs the app’s push marketing, cashless transactio­ns and delivery network thereby making it easier for new businesses to flourish.

It was all these benefits, coupled with the recognitio­n to play a catalyst role that led SIF to launch The PIVOT PROJECT.

“As we were developing the framework for SIF as an independen­t business, we didn’t know that we were inadverten­tly developing a model for the Filipino entreprene­ur. Naturally, we were engaging businesses and individual­s who were already aligned with our vision of providing location-based services such as grooming, beauty & wellness, health, nutrition, fitness that one would usually go out for,” Luigi Nuñez, SIF founder and chair shared.

Nuñez extends a helping hand to budding entreprene­urs, profession­als, and individual contractor­s through SIF’S PIVOT PROJECT.

SIF already had an establishe­d process for marketing, promotion and transactio­n for services that were already on the app, all geared to encourage download, registrati­on and purchase of SIF’S offerings long before the pandemic occurred. With the current economic conditions, it was also forced to pivot the original business model into one that addresses a significan­t national concern. It remains faithful, however, to its core focus which is to monetize residentia­l assets or unrealized resources not unlike how Airbnb found use for extra rooms in homes or Uber creating a revenue stream from vehicles that were merely parked. In the case of SIF, it realized that there is a surplus of quality time that can be monetized, whether because they lost their jobs or have reduced work hours and turns it into income via location-based service, teleconsul­t or empowering start-up enterprise­s to scale up.

“The PIVOT PROJECT is actually a win-win plan for both SIF and those who wish to modernize the operation of their business with a strong online presence and process. Cloud kitchen operators or those who cook amazing dishes from their homes, barbers, retailers on social channels and even profession­als can benefit tremendous­ly. In today’s workfrom-home model, specialist­s can still manage to monetize on their extra hours and add income. As for us, we get to offer a wide array of products and services that our users will find convenient,” Nuñez said.

The PIVOT PROJECT, as SIF’S corporate social responsibi­lity program, has also tiered its usual revenue model for larger businesses by taking no commission outside of the operationa­l expenses that transactio­ns will incur. This decision further benefits the small enterprise­s that would usually spend a significan­t amount of expenditur­e setting up a dynamic promotion and marketing system as well as online cashless payment options on their own.

The app also enables users located in other parts of the country to consult or engage the services of profession­als such as doctors, teachers, musicians and other consultant­s with different specializa­tions located elsewhere without having to leave the comfort of their homes. This will also allow those with extra time on their hands to monetize this time according to the number of hours they wish to work.

Brands and individual contractor­s that will get on board from August to December of this year can obtain a zerocommis­sion partnershi­p, based on their revenue projection­s, for a period of one to three months under SIF’S PIVOT PROJECT program. They will also have the option to offer their products in certain cities in Metro Manila or make it available nationwide, especially useful for individual contractor­s who prefer to work in a specific area.

For more informatio­n, reach out through info@lugginvent­ For consumers, the SIF app is available for download in both the App Store and Google Play.

 ??  ?? Luigi Nuñez, SIF founder and chairman
Luigi Nuñez, SIF founder and chairman
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