NEW Isuzu DEALERSHIP SOON TO OPEN IN Davao
ISUZU Philippines Corp. (IPC) resumes its dealership expansion with the recent formal groundbreaking ceremony of its Isuzu Davao dealership via online conference. Soon to rise at Macarthur Highway, Matina, in Davao City, the upcoming facility will be helmed by Southern Motors of Davao Inc. (SMDI) backed with 71 years of business experience. Further, the online event commenced the actual groundworks for IPC’S 11th dealership adopting the Isuzu Outlet Standardization (IOS), which envisions the Japanese truck maker’s role in the global and Philippine automotive industry in the decades to come.
The guiding principles in forming the new design focuses on: (1) the creation of a conducive atmosphere that leads to improved customer experience and smoother business operations; (2) the application of purposeful design that is tailored to varying customer needs; and (3) the communication of Isuzu’s reputation for durable, reliable, strong and fuelefficient vehicles.
The upcoming Ios-influenced dealership will feature industrial style elements representing Isuzu’s truck and lifestyle vehicle customers. The façade will be fitted with robust-looking expanded metal mesh between long red bands, expressing Isuzu’s reputation for durable and reliable products. The interior design, meantime, conveys a minimalist yet clean and sleek atmosphere with more spacious and organized area. Interior layout was carefully arranged taking into consideration the customer’s standpoint for an enhanced overall customer journey. Likewise, productivity improvement is expected of both sales and service operations through outlined flow of people and products within the facility.
“For more than 70 years, Isuzu DAVAO-SMDI has been in operations catering to clients in Davao City, providing outstanding sales experience and excellent aftersales service. Isuzu Davao has been a leader among the network and was even awarded the 2011 Isuzu Dealer of the Year. We in IPC are very proud that Isuzu Davao and its customers will be one of the first to experience the new and improved IOS,” said IPC President Hajime Koso.
The new Isuzu Davao showroom is expected to be completed by March 2021.
Isuzu turns over donated PPE uniforms to partner-organizations
MEANWHILE, in a simple indoor ceremony, IPC recently turned over customers-donated medical personal protective equipment (PPE) uniforms to its partner-institutions. This is part of IPC’S response to the global pandemic when it launched the “Isuzu Kasama Mo” campaign last June.
The initial donation of PPE uniforms was held at the IPC headquarters in Biñan, Laguna, where representatives from Philippine Coast Guard, Philippine Red Cross, Philippine General Hospital, and Caritas Manila attended the ceremony while practicing social distancing to ensure safety. Handed over by IPC executives in behalf of the customers, these PPE sets will be used by the partner-organization’s brave and devoted frontliners who continue to risk their lives in saving others.
By actively promoting the value of sharing and caring, the campaign provides Isuzu customers the opportunity to support frontliners in every Isuzu vehicle they purchase. “The donation that our partners will be receiving today, comes from the kind heart of our valued customers,” said IPC Koso. “We hope that this donation will go a long way in protecting the health and safety of our frontliners. We assure our partner organization that this will not be the end of our assistance to them, as we vow to continue to support them in fighting this pandemic,” he added.