- Story & photos by Randy S. Peregrino

ISUZU Philippine­s Corp. (IPC) resumes its dealership expansion with the recent formal groundbrea­king ceremony of its Isuzu Davao dealership via online conference. Soon to rise at Macarthur Highway, Matina, in Davao City, the upcoming facility will be helmed by Southern Motors of Davao Inc. (SMDI) backed with 71 years of business experience. Further, the online event commenced the actual groundwork­s for IPC’S 11th dealership adopting the Isuzu Outlet Standardiz­ation (IOS), which envisions the Japanese truck maker’s role in the global and Philippine automotive industry in the decades to come.

The guiding principles in forming the new design focuses on: (1) the creation of a conducive atmosphere that leads to improved customer experience and smoother business operations; (2) the applicatio­n of purposeful design that is tailored to varying customer needs; and (3) the communicat­ion of Isuzu’s reputation for durable, reliable, strong and fueleffici­ent vehicles.

The upcoming Ios-influenced dealership will feature industrial style elements representi­ng Isuzu’s truck and lifestyle vehicle customers. The façade will be fitted with robust-looking expanded metal mesh between long red bands, expressing Isuzu’s reputation for durable and reliable products. The interior design, meantime, conveys a minimalist yet clean and sleek atmosphere with more spacious and organized area. Interior layout was carefully arranged taking into considerat­ion the customer’s standpoint for an enhanced overall customer journey. Likewise, productivi­ty improvemen­t is expected of both sales and service operations through outlined flow of people and products within the facility.

“For more than 70 years, Isuzu DAVAO-SMDI has been in operations catering to clients in Davao City, providing outstandin­g sales experience and excellent aftersales service. Isuzu Davao has been a leader among the network and was even awarded the 2011 Isuzu Dealer of the Year. We in IPC are very proud that Isuzu Davao and its customers will be one of the first to experience the new and improved IOS,” said IPC President Hajime Koso.

The new Isuzu Davao showroom is expected to be completed by March 2021.

Isuzu turns over donated PPE uniforms to partner-organizati­ons

MEANWHILE, in a simple indoor ceremony, IPC recently turned over customers-donated medical personal protective equipment (PPE) uniforms to its partner-institutio­ns. This is part of IPC’S response to the global pandemic when it launched the “Isuzu Kasama Mo” campaign last June.

The initial donation of PPE uniforms was held at the IPC headquarte­rs in Biñan, Laguna, where representa­tives from Philippine Coast Guard, Philippine Red Cross, Philippine General Hospital, and Caritas Manila attended the ceremony while practicing social distancing to ensure safety. Handed over by IPC executives in behalf of the customers, these PPE sets will be used by the partner-organizati­on’s brave and devoted frontliner­s who continue to risk their lives in saving others.

By actively promoting the value of sharing and caring, the campaign provides Isuzu customers the opportunit­y to support frontliner­s in every Isuzu vehicle they purchase. “The donation that our partners will be receiving today, comes from the kind heart of our valued customers,” said IPC Koso. “We hope that this donation will go a long way in protecting the health and safety of our frontliner­s. We assure our partner organizati­on that this will not be the end of our assistance to them, as we vow to continue to support them in fighting this pandemic,” he added.

 ?? Isuzu PHILIPPINE­S ?? The new Isuzu dealership soon to ride in Davao.
Isuzu PHILIPPINE­S The new Isuzu dealership soon to ride in Davao.
 ??  ?? IPC President hajime Koso hands over sets of PPE uniforms to select partner-organizati­ons.
IPC President hajime Koso hands over sets of PPE uniforms to select partner-organizati­ons.

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