BusinessMirror

Mazda Philippine­s celebrates Centenary

-

MAZDA Philippine­s commemorat­es the iconic Japanese brand ’s 100th Anniversar­y this 2020 with the limited release of Mazda3 and Mazda MX-5 100th Anniversar­y Special Edition models in the country. Only 15 examples for the Mazda3, and 24 for the Mazda MX-5, will be made available to customers in the Philippine­s to mark this historic milestone.

Inspired by the Mazda R360 Coupe, the marque’s first passenger car model, the 100th Anniversar­y Special Edition models sport a Snowflake White Pearl finish with red seats and floor carpets. The two-color retro motif represents the brand’s dream and Never Stop Challengin­g spirit that have been passed on from one generation to the next since the company’s inception as a cork manufactur­er a century ago.

“For 100 years now, Mazda has remained true to its promise of making cars that defy convention,” shared Mazda Philippine­s President and CEO Steven Tan. “As we celebrate a century of manufactur­ing, design, and engineerin­g expertise, we also would like to thank our customers by letting them commemorat­e this milestone with us.” Tan added, “By making these 100th Anniversar­y Special Edition models available in the Philippine­s, Mazda acknowledg­es the passion of our loyal customers. We wish to thank them for allowing us to create unique products that continue to brighten their lives.”

A special Mazda 100th Anniversar­y Logo combines the original corporate logo layout of Toyo Cork Kogyo and today’s modern Mazda wing brand symbol. This logo is embossed on the seat headrests, the wheel center caps and the key fobs of each commemorat­ive model. While Mazda 100th Anniversar­y badges embellish the fender wings and floor mats.

With these commemorat­ive details, owners will surely be reminded of Mazda’s rich heritage and its long time commitment to contribute to the world through engineerin­g.

Only 700 units of various 100th Anniversar­y Special Edition Mazda models will be produced and sold around the world. With the coming arrival of 15 Mazda3 and 24 Mazda MX-5 commemorat­ive models in the Philippine­s, the privileged few who will revel in the honor of celebratin­g a century of engineerin­g innovation, design heritage, and driving passion with Mazda will surely be rewarded with a stunning collector’s masterpiec­e that is a hundred years in the making.

a tribute to 100 years of design and innovation

A CAR for the people, honed with cutting-edge technology. A fulfillmen­t of many a drivers’ dreams and aspiration­s—today’s Mazda3 is the modern-day interpreta­tion of the dream that made the Mazda R360 Coupe possible.

With more than 6 million units sold globally since 2003, and more than 20,000 sold in the Philippine­s, the Mazda3 continues to be one of the most notable nameplates for pushing the envelopes of design, engineerin­g, innovation, and direction for the brand.

Priced at P1,570,000 with an optional Mazdaspeed body kit for P75,000, the Mazda3 100th Anniversar­y Special Edition is a true representa­tion of a century’s commitment to human-centric design and a rich heritage borne of culture and passion. It is the everyday collectabl­e for the most loyal of Mazda fans.

Engineered to celebrate driving

WHEN Mazda set forth to create a lightweigh­t sports car in the 1980s, it not only benchmarke­d the classic roadster design but also the inherent freedom driving one entails. With this industry-changing model, Mazda’s horse and rider as one philosophy, Jinba Ittai, came to the fore.

Since its introducti­on in 1989, the Mazda MX-5 has become the symbol of pure, unadultera­ted driving. With over 1 million units sold, it has earned the reputation as the most popular sports car in the world.

The Mazda 100th Anniversar­y logo is embossed on the special edition MX-5’S Red Nappa Leather seat headrests and key fobs. Other commemorat­ive embellishm­ents include red carpets and f loor mats to complete the two-tone retro theme, special Mazda 100th Anniversar­y badges on its front fenders and mattings, and the bright silver 17-inch wheels with the Mazda 100th Anniversar­y logo center caps. All these come together as the embodiment of the cherished ideals of the centuryold Japanese brand.

The 24 examples of the commemorat­ive roadster to be made available in the Philippine­s are equipped with the latest 2-liter Skyactiv-g motor producing 184PS and 205N-m of torque. They all feature a 9-speaker Bose Sound System along with top-of-the-line features currently available in the MX-5.

The Mazda MX-5 100th Anniversar­y Special Edition will be available as an open-air Soft Top with automatic transmissi­on priced at P2,335,000. It will also be available as a stylish Retractabl­e Fastback with either a manual transmissi­on for P2,390,000, or an automatic transmissi­on for P2,480,000.

 ??  ??

Newspapers in English

Newspapers from Philippines