Pan­demic boosts de­mand for Amway prod­ucts

BusinessMirror - - Companies - By Eli­jah Felice E. Ros­ales @alyas­jah

The­covid-19pan­demic­maybe a bane to most of re­tail firms, but not to mul­ti­level mar­ket­ing com­pany Amway Philip­pines. The distrib­u­tor of health, beauty, home care and agri­cul­tural prod­ucts on Mon­day an­nounced it is tak­ing its busi­ness op­er­a­tions here to the next step. Amway Philip­pines Coun­try Man­ager Leni P. Olmedo said the firm has seen a de­mand surge for nutri­tion items dur­ing the pan­demic, and it in­tends to sup­ply buy­ers with these prod­ucts to help them cope with the cri­sis.

“health and well­ness prod­ucts are now on de­mand; some even go through men­tal aware­ness ac­tiv­i­ties to make it through the pan­demic,” Olmedo said in a news brief­ing.

“We are see­ing that nutri­tion is be­com­ing a fac­tor even in across a lot of house­holds,” she said. “What they are try­ing to do is take in vi­ta­mins to ward off the virus.”

As such, Amway Philip­pines is look­ing to grow its busi­ness by 10 per­cent this year in the face of the pan­demic, which has forced nu­mer­ous in­dus­tries to cut their growth tar­gets.

Last year the firm man­ages about 80,000 Amway busi­ness own­ers (ABO), or di­rect sellers that of­fer health prod­ucts to cus­tomers. From April to June this year, Amway has seen a 130-per­cent in­crease in new signups to be­come ABOS.

“Di­rect selling pro­vides newly un­em­ployed Filipinos a new chance at build­ing a ca­reer at a dif­fi­cult time,” Olmedo said.

“Peo­ple would try to find a way to re­place the in­come that was lost. This showed in our num­bers, which has kept on grow­ing be­cause [those] un­em­ployed [by the pan­demic] are try­ing to find means to earn."

In terms of av­enue, the firm has seen its phys­i­cal stores trans­fer to dig­i­tal plat­forms, push­ing its num­ber of on­line sellers to 70 per­cent, from 8 per­cent be­fore the pan­demic, as the health cri­sis left peo­ple with no other op­tion but to ex­pand their pur­chas­ing op­tions.

In sup­port of these on­line sellers, Olmedo re­ported that Amway has dis­trib­uted over 90 dig­i­tal cour­ses that ed­u­cate on how to manage busi­nesses from home. Like­wise, live video train­ings were con­ducted dur­ing the pan­demic.

“We are up­grad­ing our e-com­merce fa­cil­i­ties, and we con­duct nearly daily train­ings to help those sellers who are shift­ing to on­line from off­line,” the coun­try man­ager said.

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