BusinessMirror

SM Foundation provides venues for local farmers’ social enterprise­s

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ACCORDING to studies of internatio­nal organizati­ons, farmers in grassroot communitie­s often lack access to profitable, value-added markets. In the absence of critical supporting functions–such as infrastruc­ture and service provision–farmers struggle to shift from subsistenc­e and barter to more productive forms of exchange.

Because of this social good challenge, SM Foundation collaborat­ed with SM Developmen­t Corp. (SMDC) and SM Supermalls in order to ensure that local farmers under the Kabalikat Sa Kabuhayan (KSK) program have venues where they can sell their crops and ornamental plants amid the COVID-19 pandemic.

From training KSK participan­ts in practicing sustainabl­e farming technologi­es via technology transfer, product developmen­t, SMFI was able to innovate and create farm-market linkage through the different business groups of SM.

The Linkages

The Good Guys Market is a weekend market set up in SMDC properties to connect small-scale farmers directly with consumers—condo residents. This initiative links around 26,000 small-scale farmers directly with consumers.

On the other hand, the Green Lane initiative, which was piloted at SM City Pampanga offers a wide variety of quality yet affordable indoor plants, landscape plants, and flowers which cater to every plant parents’ preference in the home improvemen­t project. Led by the wives of the KSK farmers, this social enterprise concept is set to be replicated in other

SM malls to cater to more “plantitos” and “plantitas” nationwide.

While navigating this time of crisis, SMFI continuous­ly revisits the role of local farmers, especially those in grassroot communitie­s and how their organizati­on and the government can partner more effectivel­y to meet this challenge and help farming communitie­s thrive now and in the future.

SM Foundation’s Kabalikat Sa Kabuhayan (KSK) is SMFI’S Social Good program on sustainabl­e agricultur­e. The program aims to uplift the lives of Filipinos in grassroot communitie­s through sustainabl­e agricultur­e via technology transfer, product developmen­t and farm-market linkage. To date, the program has trained more than 26,700 farmers from almost 3,360 barangays in 880 cities/municipali­ties.

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