Ovialand overcomes the challenges of the pandemic
THIS crisis presents an opportunity for companies to do things better, safer, and attuned to the times—the “new normal” way of doing business. This rings true for real-estate companies as they have to adjust their operations, reinvent their sales strategies, and enhance client service management.
For Ovialand Inc., a dynamic real-estate company with projects in Laguna, Batangas, and Quezon province, it faced the challenges of the pandemic with confidence, using its deep well of experience to make the company more resilient, quicker to adapt to change, and discerning of the situations at hand.
“The past few months were challenging, to say the least, for many businesses. What we initially did was anticipate the worst-case scenario and work our way back from there. That is how we were able to prepare and adjust,” said Pammy Olivares-vital, president of Ovialand.
“The adjustment to the new normal was supported by the entire Ovialand team, who worked together “like clockwork and responded to the needs of each other without hindrance, bureaucracy, or miscommunication. “Even prior to the pandemic, our team consciously worked on our dynamics to ensure that we remain objective driven and are not drowned in tasks. We move as one body, with all the moving parts synchronized. This agility was felt by our clients and partners as we were able to immediately respond and adjust to the reality of the pandemic, while at the same time moving toward our goals,” Vital shared. “We can help restart the economy and do it in a safe and convenient manner—we take this role seriously!”
One of the first adjustments that Ovialand did was to go digital in its processes and communications. The sales team converted their presentations to become online friendly, sales kits were turned to digital visual aids complete with photo galleries and videos, while Zoom sessions were set with clients instead of personal meetings.
“Due to these immediate adjustments, we did not feel the pinch of dwindling sales because we adapted to online selling. In fact, our sellers continued to thrive with their incentives and commissions,” said Vital. Since June, they are already back to pre-pandemic sales performances, even showing a 15-percent increase.
“We also found out that the market, no matter the situation, still wants a better and beautiful home. Despite the uncertainty, our clients didn’t hesitate to purchase homes from us as they’ve seen our finished developments and ongoing developments that we would deliver as promised.”
The digital adjustment was also Ovialand’s way to ensure that each and every employee is safe.