EXP+ platform simplifies CX services
AGLOBAL leader in end-to-end customer experience (CX) products and solutions recently announced the launch of EXP+, its Enterprise Experience Platform, a flexible solution with complete cloud capability that is designed to simplify the delivery of end-to-end CX services, while boosting efficiency, effectiveness and customer satisfaction.
EXP+ offers integrated and vertical-specific solutions tailored to clients’ specific needs, including performance management, chat, email, voice-based contact center solutions, digital transformation, automation, data-driven insights and CX consulting.
“At Sitel Group, experience is what we do. We have spent 35+ years delivering exceptional and impactful experiences for the brands we support and dedicating ourselves to delivering exceptional associate experiences through programs like Sitel MAX,” said Martin Wilkinsonbrown, Chief Marketing Officer, Sitel Group. “With EXP+, we are redefining CX delivery through our robust digital solutions and human-oriented services defined under four connected product families – Empower, Engage, Explore and Evolve. Within this ecosystem, elements work together seamlessly to continuously improve our clients’ CX delivery, drive more efficiency and create greater business value.”
While each solution within the EXP+ platform delivers value as a standalone product, the exponential power of the platform is revealed when multiple solutions work together tailored to our clients’ CX goals. EXP+ solutions integrate seamlessly, sharing information, eliminating data silos and creating momentum across CX delivery. This flexible integration propels CX strategies forward, generating maximum impact and minimal effort needed with every addition. The EXP+ platform is built around four powerful product families that combine to deliver leading-edge end-to-end CX: EXP+ Empower, EXP+ Engage, EXP+ Explore, and EXP+ Evolve.
“Sitel Group’s expertise, depth of understanding and CX know-how, combined with advanced digital solutions and a seamless integration of our products is what differentiates our platform,”said Ryan Maund, Chief Product & Innovation Officer, Sitel Group. “EXP+ is a solution that’s always a step ahead of the technology it is built upon because it has been assembled using our own intellectual property and deep human understanding of the industry. This intimate knowledge of the business allows us to drive iterative improvements, resulting in fast ramp-up times and immediate value for brands, all while delivering a competitive advantage through our Aienabled data and analytics solutions.”
Launching with Sitel Group’s new EXP+ solution, the company also announces a new brand message: “Create Connection. Value Conversation.” Aligning with the seamless integration of technology and the human touch apparent in the EXP+ solution, Sitel utilized Sitel MAX , or My Associate Experience, to devise this brand message from the ground up through more than 500 hours of employee ideation sessions across 16 countries. Sitel MAX drives the group’s commitment to improve the associate experience by listening to and involving associates in brand activities and initiatives, and the team involved more than 15% of Sitel Group’s employees to decide on the final message.
Through this new identity combined with the new EXP+ platform we are transforming the future of CX to provide our employees and our clients with an unparalleled experience," said Wilkinson-brown.