DTI, SM launch Christ­mas bazaar to sup­port MSMES


DEPART­MENT of Trade and In­dus­try (DTI) Sec­re­tary Ra­mon M. Lopez em­pha­sized the im­por­tance of mi­cro, small, and medium en­ter­prises (MSMES) in re­vi­tal­iz­ing the econ­omy amid the pan­demic dur­ing the launch of the SM Christ­mas Mar­ket at SM Mega­mall on Novem­ber 17, 2020.

“The im­por­tance of our MSMES can­not be un­der­stated: they ac­count for more than 99 per­cent of the to­tal num­ber of es­tab­lish­ments in the coun­try, as well as 62.4 per­cent of to­tal em­ploy­ment. Be­cause of this, they serve as our coun­try’s eco­nomic back­bone, even when they were also the most af­fected by the eco­nomic cri­sis brought about by the Covid-19 pan­demic,” said Lopez.

Heed­ing to DTI’S “Buy Lo­cal, Go Lokal” na­tion­wide ad­vo­cacy cam­paign, the bazaar is aimed at sup­port­ing lo­cal MSMES in re­sponse to the eco­nomic chal­lenges prompted by the global pan­demic. The par­tic­i­pat­ing MSMES, which were nom­i­nated by DTI Pro­vin­cial Of­fices, are given free sell­ing spa­ces for the whole du­ra­tion of the Bazaar—run­ning from Novem­ber 7 un­til the first week of Jan­uary 2021 in all 74 SM Su­permalls across the coun­try.

He added, “Thus, this bazaar is timely for it not only sup­port­ing our af­fected MSMES, it will also give them an ad­di­tional venue to sell their prod­ucts for the Christ­mas sea­son.”

The “Buy Lo­cal, Go Lokal” is the depart­ment’s na­tion­wide cam­paign call­ing both the pub­lic and pri­vate sec­tors to sup­port lo­cal busi­nesses and en­trepreneur­s by pa­tron­iz­ing lo­cal prod­ucts and ser­vices all year round. It not only calls for the sup­port of MSMES af­fected by the pan­demic but also for the boost of do­mes­tic travel while en­cour­ag­ing con­sumers to pa­tron­ize Filipino-owned and op­er­ated fa­cil­i­ties and ser­vices.

The DTI also reached out to its retail part­ners from Go Lokal! in pro­mot­ing and driv­ing shop­pers to sup­port and pa­tron­ize lo­cal prod­ucts. More­over, SM is one of the DTI part­ners that sup­ported the cam­paign by pro­vid­ing ad­di­tional sales op­por­tu­ni­ties to lo­cal MSMES through events such as this na­tion­wide Christ­mas bazaar.

From prod­ucts rang­ing from hand­painted and hand-crafted home ac­ces­sories to cos­met­ics and skin-care es­sen­tials, the list of par­tic­i­pants in­cludes nu­mer­ous DTI- en­dorsed MSMES na­tion­wide, as well as other SM ten­ants that are lo­cal busi­nesses.

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