Insurer’s pro-women tack gets IFC, UN’S nod
Insu lar Life Assurance Co. Ltd. (Inlife) announced it was recently cited by the International Finance Corp. (IFC) and the United Nations Women for the insurer’s “Sheroes” program, digital sales system and health-care subsidiary that support women during the Covid-19 pandemic.
In the IFC-UN Women publication “Bridging the Gap: Emerging Private Sector Response and Recovery Measures for Gender Equality amid Covid-19,” Inlife was listed as one of the companies and organizations around the world that are taking concrete actions to ensure the economic inclusion and social well-being of their women employees, customers, and suppliers, and local communities.
“Inlife is grateful and honored to be included in the IFC and UN Women’s roster of companies and organizations that support women during this difficult times,” Inlife Executive Chairman Nina D. Aguas said.
“During this pandemic and community quarantine, Inlife provides insurance and health-care products to Filipinos, particularly women, through our fully digital operations. Inlife also continues to empower women through our ‘Sheroes’ program’s financial literacy initiatives,” she added.
In one of the publication’s six thematic areas– ensuring equal access to financial and non-financial services–the IFC and the UN Women noted that Covid-19 likely affects women’s risk profile and worsens their protection gap. The international organizations pointed out that in addition to financial literacy, providing insurance coverage for all women is “crucial for supporting women economically during the pandemic and beyond.”
In this area, IFC and UN Women cited Inlife’s fully digital insurance selling system called Virtual Business Enabler ( VIBE), “Sheroes” program and health care.
“By using the VIBE platform, Inlife’s financial advisers have been able to complete insurance sales with no face-to-face contact with their clients, but still enable them to buy the important insurance products they need. Inlife, with IFC’S help, also re-aligned its gender-sensitivity training program for its agents into a virtual format during Covid-19 so that the agents can continue engaging with women customers,” the IFC-UN Women publication stated.
The publication further cited the “Sheroes” program for its webinars to equip Filipino women entrepreneurs with the tools to respond to financial challenges; and its information materials to advise women on how to maintain their physical, psychological and financial well-being in response to Covid-19.
It also cited Inlife’s health maintenance subsidiary Inlife Health Care for extending the coverage for Covid-19-related claims across all its healthcare products, including the affordable pre-paid health-care emergency cards which are primarily purchased by women for themselves and their family members.