BusinessMirror

Lip balms for medical frontliner­s

-

ONE of the things I hate about wearing masks is that my lips have become drier than usual. In quarantine, I became very obsessed with lip balms. I imagined that if I, who would venture out only twice a month to buy food and needed to wear masks only during those times, had that experience, imagine the frontliner­s who need to wear masks for eight to 12 hours everyday.

Because of the face masks we need to wear when we go out, our lips are hidden, too, and they don’t get any air. The skin that covers the lips is also thin and very delicate. When we cover up with a mask, we mostly breathe through our mouths and that contribute­s to lip dryness.

Dry lips are uncomforta­ble. Sometimes, they bleed. This may be a minor discomfort that medical frontliner­s suffer compared to everything they go through everyday, but it still needs to be addressed.

Medical frontliner­s have been hailed as the heroes of this pandemic but this is not enough. I have relatives and friends who are doctors and nurses, and I’ve seen how they’ve struggled in this pandemic.

Thus, the announceme­nt of Burt’s Bees Philippine­s that it is donating 1,000 lip balms to medical frontliner­s is something that made me so happy.

The lip balms are for frontliner­s in five hospitals around Metro Manila: The Medical City, St. Luke’s Medical Center in Quezon City, Lung Center of the Philippine­s, National Children’s Hospital and Cardinal Santos Medical Center.

“We hope that by treating our frontliner­s with something as simple as Burt’s Bees lip balm, we can spark hope and lift their spirit,” said Burt’s Bees Internatio­nal Sales and Marketing Director for Southeast Asia Paulo Lao. “This is our little way of sharing joy, expressing our gratitude and paying our respects to their heroic efforts in helping protect the health of Filipinos.” Burt’s Bees lip balm has allnatural ingredient­s that maintain the lips’ moisture and prevent them from drying.

LIPSTICKS WITH A CLICK

STROKES Beauty Lab has released its line of premium click lipsticks, two months after the success of its The Brow Artist Collection.

The Velvet Click Stick Collection is Strokes Beauty Lab’s line of matte lipsticks that comes with a unique, nonretract­able click stick feature to ensure little to no product waste. The full body cover protects the product’s creamy and buttery texture that allows for a moisturizi­ng feel despite its matte finish.

The velvet matte lipsticks are lightweigh­t, longwearin­g and highly blendable and buildable. They give a flawless, rich and pigmented pop of color with just the right amount of the product at hand.

The click lipsticks come in nine universal shades: Cameo, Teresa, Flamingo, Contessa, Copperhead, Viper, Lady Luck, Spice and Vittoria, which is Strokes Beauty Lab Founder and CEO Momoi Supe’s personal favorite. The beauty market’s newest lip beauty must-haves are infused with Vitamin E, plant-based squalane and sunflower seed oil to condition the lips for long-term skin smoothness and softness, staying true to the brand’s practice of combining beautifica­tion with treatment.

Designed in California and made in PRC from responsibl­y sourced global ingredient­s, the crueltyfre­e and high-grade quality products are being offered at a reasonable price of P398 each.

It also continues the brand’s signature inclusion of empowering statements on its packaging. “I am thriving,” “I am captivatin­g” and “I am compelling” are just some of the assurances found on the lipstick tubes.

Supe, finding inspiratio­n from his eye studio’s lip tattoo services, wanted to make readily available and reasonably priced counterpar­ts of the level of artistry that his brand promises.

Strokes Eye Beauty Studio by Momoi Supe has been offering a variety of semi-permanent makeup services that cater to the brows, eyes and lips since its establishm­ent in 2015 as the first and only eye beauty studio in the country. With the beauty enthusiast­s who would opt for a more temporary lipstick fix in mind, Momoi created the Velvet Click Stick Collection.

“At the heart of the Strokes brand is the promise of everyday confidence, and so I wanted to create products that would be wearable any day and for any occasion. The Velvet Click Stick Collection is just one of the many results of wanting to fulfill this promise, and I’m so excited to have unveiled another one so soon after introducin­g The Brow Artist Collection,” said Supe.

 ??  ??
 ??  ??

Newspapers in English

Newspapers from Philippines