BTS, Smart explode with dynamite of a partnership
HE genie that is Smart Communications keeps on granting wishes, the latest being global superstars BTS popping up into its roster of international endorsers.
TThe Grammy-nominated Dynamite of a group surprised fans last Monday and turned the world of Filipino Armys upside down, by declaring that BTS is one with Smart in pushing for every young Filipino’s passion with purpose.
Composed of Jimin, Jin, RM, Suga, J-hope, V, and Jungkook, the biggest group to join the network’s Simple. Smart Ako campaign said in a 35-second social mediareleased video, “Glad to be here! We’re here to support SMART’S goal of inspiring people to live their lives with passion and purpose no matter the challenges that lie ahead. And with that, we’re proud to announce, Simple. SMART Ako.”
In an official statement, Smart President and CEO Alfredo S. Panlilio, shared, “Aside from their remarkable talent, BTS emerged as the biggest band in the world because of their meaningful and uplifting music that brings hope and encouragement to fans especially in the bleakest of times. It is therefore a big honor to welcome BTS to the Smart family so we may inspire more Filipinos to find purpose in everything they do and ultimately live Smarter for a Better World.”
For Jane J. Basas, SVP and Consumer Wireless Business Head at Smart, BTS is set to boost the telecom giant’s campaign grounded on passions with purpose. “Just like BTS who are able to inspire millions of young people all over the world through their music, Smart Prepaid aims to bring about amazing experiences to the Filipino youth through technology to make life easy, fast, and simple. This way, the young generation are empowered to immerse in their interests and succeed with their pursuits,” she said.
With their charm and talent making this challenged world a better place especially for their avid fans all over the world, BTS is known to touch lives whenever they put something out. This new partnership falls exactly on that goal.
To celebrate the impending BTS takeover in the Philippines, here are some of the band’s most inspiring lyrics.
“Like an echo in the forest, the day will come back around as if nothing happened. Yeah, life goes on like this again,” from Life Goes On.
From N.O, here’s a one-liner wake-up call, “Don’t be trapped in someone else’s dream.”
Not afraid to touch on the reality that bites, BTS is a master of turning weakness into strength like here in Magic Shop, “Days when you hate that you’re you, days when you wanna disappear, let’s make a door in your heart. If you open that door and go inside, this place will be waiting for you. It’s ok to believe, it’ll comfort you, this Magic Shop.”
The same “magic” applies to this verse from A Supplementary Story: You Never Walk Alone, “These wings came from pain but they are wings headed for the light though it’s hard and it hurts. If I can fly, I will fly.”
This is why when BTS declares, “It’s okay, come on when I say one, two, three forget it. Erase all sad memories,” fans heed.
The good thing about being part of the Army these days is that, you’d feel there’s hope from here, “Until this cold winter ends and the spring comes again. And until the flowers bloom again. Please stay there a little longer. Please stay there.”