Delivering news, stories that inform, inspire across PHL
GMA Regional TV (RTV) takes pride in staying true to its “Local News Matters” campaign. With stations strategically located in Luzon, Visayas and Mindanao, the regional arm of GMA Network consistently enables viewers to access local news in various communities outside Metro Manila.
Its commitment to producing local news programs and specials that are more attuned to stories, voices and viewership in the regions has earned the trust of Filipino viewers all over the country. In 2020, GMA RTV’S regional morning shows and local newscasts tallied a combined reach of about 64 percent of all TV households throughout the country, with an estimated total of 46.8 million viewers, based on Nielsen Phils. TV Audience Measurement’s Total Philippines data (January to December 2020).
Moreover, in the last two years, GMA RTV posted increased viewership for all of its regional news programs based on 2019 and 2020 Nielsen Phils. Metro Cities TV Audience Measurement (MCTAM) data. And amid the challenges brought about by the pandemic in 2020, GMA RTV launched pioneering morning programs in key regional hubs in the Philippines.
In GMA RTV’S North Central Luzon hub, GMA Regional TV Balitang Amianan remains as the leading local newscast. In 2020, the award-winning unified weekday newscast registered an enormous viewer growth of 170 percent in Metro Dagupan. Balitang Amianan is coanchored by seasoned broadcast journalists CJ Torida, Joanne Ponsoy and Jasmin Gabriel-galban.
Meanwhile, in GMA RTV’S Central and Eastern Visayas hub, the unified weekday newscast GMA Regional TV Balitang Bisdak continues to be the viewers’ top choice since 2019. MCTAM’S data even showed that Balitang Bisdak grew its average viewership in Metro Cebu by 48 percent in 2020 relative to 2019. Balitang Bisdak is bannered by tri-media personality Bobby Nalzaro and coanchored by awardwinning broadcast journalists Alan Domingo and Cecille Quibod-castro.
In GMA RTV’S Western Visayas hub, flagship weekday unified Hiligaynon newscast GMA Regional TV One Western Visayas continued to increase its viewership in the span of two years since its launch. It recorded a 165 percent viewership growth in Metro Bacolod, while earning 174 percent viewership increase in Metro Iloilo from 2019 to 2020. One Western Visayas is coheadlined by broadcast journalists Sedfrey Cabaluna, Adrian Prietos and Kaitlene Rivilla.
In Mindanao, pioneering unified weekday local newscast GMA Regional TV One Mindanao more than doubled its viewership reach in 2020 compared to 2019. The program, produced by Mindanaoans for Mindananoans, recorded a remarkable 137 percent viewership growth in Metro Davao. Similarly in Metro Cagayan de Oro, One Mindanao posted a 110 percent increase in viewership. It is coanchored by Gandingan Awards’ Best Anchor Tek Ocampo and seasoned broadcast journalists Sarah Hilomenvelasco and Real Sorroche.
At the same time, GMA RTV’S flagship national newscast GMA Regional TV Weekend News was awarded the Catholic Mass Media Awards’ Special Citation as Best News Program, as it continues to make the top stories from the regions available to more viewers nationwide every Saturday on GMA News TV. Launched in 2019, GMA Regional TV Weekend News airs news and other special features delivered by no less than the roster of award-winning broadcast journalists from RTV’S local newscasts.
This year, GMA RTV remains committed to bring relevant news and stories from the regions to the local and national levels as it launches its sixth flagship newscast, GMA Regional TV Balitang Bicolandia, on February 1.