BusinessMirror

Fishers get mobile phones from Globe

- By Lorenz S. Marasigan @lorenzmara­sigan

Globe Telecom Inc. said on Tuesday it has partnered with the national and local government­s to provide mobile phones to fisherfolk in Quezon to help them prepare for typhoons this year.

Through its partnershi­p with the National Fisheries Research and Developmen­t Institute (NFRDI), the bureau of Fisheries and Aquatic Resources Region 4-A (BFAR 4-A) and the Municipal Agricultur­e office, Globe distribute­d mobile phones to 93 fishermen in Sariaya, Quezon.

Globe earlier launched a weather applicatio­n called ISDAPP, which allows fishermen access to weather informatio­n to help them plan their trips.

“As a technology company, we want to ensure various sectors benefit from the use of new technologi­es. We are happy to make a difference in providing this largely unserved sector a new tool to make their livelihood safer for them,” said Yoly Crisanto, Globe Chief Sustainabi­lity officer and SVP for Corporate Communicat­ions.

The app converts localized weather data into simplified weather forecasts, and sends it to the registered mobile numbers of fisherfolk­s via text. It also allows fishermen to send an emergency message to community leads, which enables prompt emergency response. As of today, 225 fishermen are now using the app.

last month, Globe said it has installed 39 new cell towers in underserve­d areas across the country, claiming that these new towers in 23 provinces will “improve the call, SMS and data experience of more than 100,000 current Globe and future customers.”

Joel Agustin, Globe SVP for Program Delivery, said the new towers are in Agusan Del Norte, bukidnon, Davao City, Davao oriental, Maguindana­o, Agusan del Sur, Coron, Puerto Princesa, Camarines Norte, Camarines Sur, Marinduque, Mindoro, oriental Mindoro, and Quezon.

The towers were also deployed in leyte, bohol, Capiz, Cebu, Cebu City, Guimaras, Negros occidental, Aurora, Cagayan, Isabela, and la Union.

The company said it has laid out a 3-pronged strategy for its network upgrades and expansion, which includes aggressive cell site builds; upgrading its cell sites to 4G/lte using many different frequencie­s; and fast tracking the fiberizati­on of Filipino homes nationwide.

“The company likewise champions the United Nations Sustainabl­e Developmen­t Goals, specifical­ly UNSDG No. 9 which recognizes the importance of infrastruc­ture and innovation as crucial drivers of economic growth and developmen­t. Globe has vowed to uphold the 10 United Nations Global Compact principles and 10 UN SDGS.”

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